Hurricane Victims Need Our Help In the wake of Hurricane Charley, which devastated Florida’s west coast last Friday, residents of the Fort Myers/Cape Coral area are in desperate need of certain items - T-shirts, mugs, sports bottles, glasses, flashlights, toiletries, etc., as well as toys, stuffed animals and school supplies (17 of the area’s 21 schools were destroyed) such as pencils, pens, notepaper, rulers - anything that can help. Debbie Gordon of Debbie Does Freight Inc. has offered to distribute donated items (“…misprints, mistakes and overruns are welcome, too,” she says) and asks that all products be sent to: Debbie Does Freight, Inc. C/O Island
Express, 4771 waycross rd., Ft. Meyers, FL 33904; (239) 945-5511. ASI is sending a shipment of items from its company store, as well as making a $5,000 donation to the Red Cross. “We urge ASI members to contribute in any way they can,” says ASI president Tim Andrews. An email from supplier X-LineDirect.com (asi/98742) notes that although the firm sustained damage from Hurricane Charley (as did Debbie Does Freight), they’re working with skeleton crews and ask their clients’ patience if they don’t return phone calls immediately. Both firms expect to be fully operational within a week. Roughly a dozen ASI-member distributors are located in the hardest hit areas of Punta Gorda, Port Charlotte and Sanibel Island. Was your business (or one you know) affected by Charley? Let us know and we’ll be happy to relay the message.
Alcone Marketing Group Reorganizes Alcone Marketing Group (asi/116315) is reorganizing, creating four different operating units in the sales promotion and marketing service agency. The units will be: Alcone Promotion; Alcone Merchandise; Alcone Fulfillment; and Alcone Digital. The unit devoted to promotional products, Alcone Merchandise, will be headed by Matt Alcone, chairman and CEO of Alcone. Alcone will be looking for a managing director for the unit, which has offices in Irvine , CA , Darien , CT and Detroit . Alcone itself is owned by advertising giant Omnicom Group Inc.
DMA QBR: Marketing Up According to the Direct Marketing Association’s (DMA) Quarterly Business Review (QBR), the direct and interactive marketing industry remains in sustained growth. The report indicates that direct and interactive marketing users have seen solid sales increases for the fourth consecutive quarter, with an industry index of 61. The QBR Index (out of a possible score out of 100) compares revenues this quarter to the same quarter last year. A score of 50 means there has been no change; above 50 indicates growth and below 50 signals a decline. P rojections for next quarter are indexed at 67.
In The News The Cleveland Plain Dealer ran an article titled, “Politics, All Buttoned Up,” which discussed the history and use of political buttons in election years, with several mentions of the promotional products industry.
The Rocky Mountain News published a piece about distributor XP Apparel LLC (asi/364591) being one of the companies licensed to produce/sell items for the Athens 2004 summer Olympics. The article notes that XP is the only U.S. firm to produce official Athens 2004 totebags and apparel.
The August 2 issue Advertising Age featured a piece about how TV marketers are targeting the beach as a way of reaching consumers directly and, in many cases, using promotional products. Among the items mentioned: USA-flag bikinis used by HBO to promote Da Ali GShow, Lifetime’s logoed beach umbrellas promoting Go Undercover and beach sandals touting Sex in the City.
SAAGNY Shortens Show To Two Days The Specialty Advertising Association of Greater New York (SAAGNY) will trim its Promotions East show to two days starting next year. The association said its decision was the result of requests from suppliers. The 2005 show will run Tuesday June 7 and Wednesday June 8 at the Atlantic City Convention Center. Previously, SAAGNY had a third morning that was devoted to exhibits. SAAGNY officials say that the decision has been under consideration for two years, and that SAAGNY had to renegotiate several of its long-time contracts with the convention center, hotels and other vendors. This year’s SAAGNY show represented a rare blip for an association that had ample growth since it moved its show to Atlantic City in 1997. Attendance was down about 4%.
NY Incentive Show Changes Two weeks ago, we reported that VNU Expositions, owner of the New York Incentive Show, announced May 24-25 as the dates for its 2005 expo - two days rather than the usual three. We also noted that it was reported, but not confirmed, that the price for booth space was cut as an incentive to exhibitors. We’ve since been informed that while the show will offer a “formalized attendee incentive program run in conjunction with USMotivation,” as well as special exhibitor incentives, the reduced-rate offer is limited to IMA members only. For more information, contact Donna Oldenburg at firstname.lastname@example.org
ASI Show Orlando : One Of 50 Fastest-Growing Shows The ASI Show Orlando has been named one of the 50 fastest growing trade shows in North America by Tradeshow Week. The award will be officially presented by the magazine Nov. 13 in Dallas. ASI Show Las Vegas received the award last year. “Very few companies had shows that won two years in a row,” says Matthew Cohn, president of the ASI Show. “So, it’s an even greater honor that The ASI Show has been recognized twice.”
Fed Raises Rates To 1.25% The Federal Reserve Board said “suck it up” to the out-of-breath economy, raising its key rate from 1.25% to 1.5%. It’s the second such increase this summer, as interest rates rise from their lowest levels in almost 50 years. You should lock in rates for business loans and mortgages now, because the Fed looks like it’s just getting started. Some observers thought the Fed would hold back because of some bad reports on the economy, but the board’s decision was taken as an indication that a widespread recovery was on the way. In any case, banks might have better CD rates soon, so you can help them with a promotion.
Clarification On page 36 of the August Counselor, we incorrectly reported that Cindy Kronen, vice president of Island Pen Manufacturing Corp. (asi/62910), started with the company in 1986. It was, in fact, 1996.
People On The Move Strata Media (asi/337835) has added Dean Patton as senior vice president of creative services.
Registration And Housing For The ASI Show Orlando Is Now Available The ASI Show! Orlando, January 3-5, 2005, is the industry’s first national show of the year. You can request registration and housing forms now at www.asishow.com or by calling (877)ASI-SHOW. Special show highlights include a Stephen Covey keynote presentation, an exclusive Cirque du Soleil event, a Disney Tour and the Block Party at Universal CityWalk. Take advantage of free ticket offerings and special discounted tickets with early registration. Online registration will be open soon.
Remember it’s not too late to benefit from highly informative ASI Show! education offerings from this year’s first quarter shows. The best of education CD-ROM is available for a limited time to ASI members. This invaluable learning tool includes audio recordings from more than 50 popular education sessions. Visit www.asishow.com for ordering information. Limited supplies are available.
More exciting announcements about The ASI Shows! in 2005 are coming soon to www.asishow.com.
OF THE WEEK
Compact Radio/Clock/Alarm W/Photo Frame from Tag-Master (asi/48500) DP-454 is offered exclusively by Tag-Master this is the perfect Christmas gift. Lightweight, compact, with a classic metallic finish, this item offers great functionality. Press the button and watch it unfold to view your favorite photo along with a unique clock that gives the illusion of floating time. Pull the antenna out and you'll love the reception of this compact FM scan radio.
National Specialty Advertising Showcase (NSA)
Newark, Philadelphia, Baltimore, North Virginia, Richmond
Info: (361)949-1857; Fax: (361)949-7460 email@example.com
The Traveling Optimum Promotional Show (TOPS),The Eastern Tour
Promotional Products Association of Canada
8/23-World Trade and Convention Centre, Halifax; 8/25-Palais des Congres de Montreal, Montreal
Info: (514)489-5359; Fax: (514)489-7760 firstname.lastname@example.org
Specialty Advertising Counselors of the Delaware Valley (SACDV)
Valley Forge Convention Center, King of Prussia, PA
Info: (610)873-1186; Fax: (610)873-7433 email@example.com
Promotional Products Association of Florida (PPAF)
Walt Disney World Dolphin, Orlando, FL
Info: Kathy Ginkel (407)933-7879; Fax: (407)932-0089 firstname.lastname@example.org
2005 ASI SHOWS
January 3-5 Orlando
February 2-4 Dallas
March 30-April 1 Vegas
July 12-14 Chicago