Norwood Merges Sales And Marketing, Larsen Leaves
Due primarily to consolidation, Robert Larsen, former chief marketing officer of Norwood Promotional Products, has been let go. Marketing duties at Norwood are presently being handled by Chris Edelen, senior vice president of sales/marketing. Sources inside the firm told PromoGram that Norwood execs agonized over eliminating Larsen’s position, but in the end it was deemed a necessary business move.
Stickergate: Bud Gets In Trouble For Tagging Miller Products Anheuser-Busch has been admonished by a federal judge for its aggressive advertising campaign against Miller Brewing Co. Miller had sued after the makers of Budweiser allegedly got distributors to put Anheuser-Busch stickers on Miller products and inserted cards that said “Queen of Carbs” into Miller Lite packages.
Dart Gets Patent Dart Manufacturing Co. (asi/48520) has received a patent for its ImageColor imprint process, which will allow photo-quality printing on vinyl, the company says. The 4-color process has graphic reproduction up to 600 x 1,200 DPI on vinyl. The imprint is contour cut and applied to the promotional product.
Youngblood Sings The Praises Of Arias Dick Youngblood’s column in a recent Minneapolis Star Tribune discussed Amy Arias, president of distributorship Mosquito Inc. (asi/277511) and how she has successfully changed her clients’ perception of promotional products from “trinkets and trash” to “quality and creativity.” The piece includes several in-depth examples of how promotional products can be creatively applied and how distributors are not only incredibly creative, but can find products that specifically fit a client’s promotional needs. One quote from the merchandise manager at client Polaris Industries: “Anybody can come up with stuff, with T-shirts and water bottles. What separates Amy is that she puts together a package that’s not only high quality and cutting edge, but tied to [our] particular needs.” Perhaps it’s time to put a bug in the ear of a columnist for your local paper?
T-Shirtgate: Jessica Simpson Sues Promoter
Hot pop star Jessica Simpson has sued a New Jersey promoter, 4Dog Productions, after it allegedly reneged on a promise to pay her to wear a logoed T-shirt of the Motorock auto-racing company in a music video. The suit says the promoter owes $140,000 for the T-shirt agreement and for an October 2003 concert.
People On The Move American Identity (asi/120601) has named Barbara Wells senior vice president/marketing; Jon Stromborn senior vice president/operations; and Nelson Nast senior vice president of sales. Wells has been with the company 11 years, Nast 22. Stromborn is a newcomer.
Charles River Apparel (asi/44620) has named Tom Barr national sales manager. He was previously an account manager.
ASI (asi/33020) has named Roberta Wright Infoline assistant manager; Liz Kennedy product support assistant manager; and Erin Vasey product support assistant manager.
ASI PRODUCT/SERVICE SPOTLIGHT
This Week’s Marketing Tip: 5 Ways To Get Your Company Name in the News
Pitch your company as part of a national or regional trend
Avoid jargon, use real words that a 12-year-old can understand
Supply experts who can provide quotes on breaking news
Know your subject and give specific (rather than general) info
Deadline For ASI Show Chicago Free Registration This Friday!
The ASI Show! Chicago free registration deadline is June 13 — only days away! That means time is running out on three exclusive, money-saving opportunities
Attend The ASI Show Chicago for FREE. See thousands of the newest industry products, nearly 800 suppliers on one manageable show floor and benefit from a full day of free education. Register today for FREE.
Save on In-depth Seminars! Attend Lunch & Learn for FREE. Register for full and half-day education seminars and save $50. These in-depth training seminars will keep you one step ahead of the competition. Register today for a full day seminar and attend Lunch & Learn for FREE.
Order tickets to The Gala Celebration at the House of Blues for only $35. Enjoy the industry's most popular networking party—this year at the House of Blues! Eat, drink, dance, network and celebrate your early show successes at the House of Blues. Live entertainment includes Chicago’s top dance party band Front of House. Register today and save. Tickets are $75 on site.
The ASI Show! Chicago, July 13-15, 2004, is the clear choice for distributors and suppliers looking for proven ways to grow sales (and have some fun) in the second half of the selling year. For more information, visit www.asishow.com.
OF THE WEEK
Toothbrush Holder/Cover From Masters Of Marketing Inc. (asi/69490) Gotcha covered. This toothbrush holder/cover is available from Masters of Marketing Inc. (asi/69490) and features antimicrobial materials to fight germs. A suction cup allows users to stick it to a mirror at home or on the road.
And for other new and creative products, visit the Product Central section on ASICentral.com.
Promotional Marketing Association of Northern California (PMANC)
Monterey Convention Center & Doubletree Hotel
Info: Sandra K. Virago, (888)762-6200; Fax: (916)451-9150 firstname.lastname@example.org
National Specialty Advertising Showcase (NSA)
Minneapolis, Des Moines, Omaha, Kansas City, St. Louis
Info: (361)949-1857; Fax: (361)949-7460 email@example.com
The 2004 Chicago ASI Show!
McCormick Place, Chicago www.asishow.com