|Vol 0263, November 26, 2008|
NEWS : PromoGram
JAYLINE FILES PATENT INFRINGMENT SUIT AGAINST LANCO
Jayline International Corp. (asi/63253) has filed a federal lawsuit against fellow supplier Lanco Corp. (asi/66224) for infringement of several slimmint designs. The suit alleges Jayline owns the rights to produce breath mint dispensers in the shapes of a star, heart, truck, light bulb, mortar & pestle, with others pending. “Most industry suppliers respect and comply with federal patent laws,” says Jayline president Jay Weinstock, “but those who do not must be stopped and pursed in federal court for damages.” Several calls to Lanco President Brian Landow for comment on the suit had not been returned at press time.
RE-ELECTION CAMPAIGN SUFFERS WEARABLES SETBACK
TAYLOR BUYS EG
SUGARDALE LEAVES INDUSTRY, MADISON TOO?
NORWOOD BRINGS ANOTHER SUIT
1 IN 5 LEGITIMATE E-MAILS ARE BEING BLOCKED
According to a study by New York-based Return Path Inc., Internet service providers (ISPs) are blocking nearly 20% of legitimate emails, mistaking them for spam. Between July 1 and December 31, 2003, ISPs didn’t deliver 18.7% of permission-based, opt-in emails sent to subscribers, a 1.7% increase over the January-June 2003 time period, and a 3.7% spike over the same period a year earlier. “Most permission-based emailers do not take adequate steps to ensure the successful delivery of their email, which hampers campaign conversion rates and ROI,” says Matt Blumberg, CEO of Return Path.
Maybe it’s time to consider a return to “lumpy mail.”
CORPORATE IMAGE WORKS RIDES LEBRON BOBBLEHEAD TO FAME
The Akron Beacon Journal ran a story last week on Corporate Image Works LLC (asi/168968), which furnishes promotional products to the Cleveland Cavaliers’ Gund Arena, including the immensely popular LeBron James bobblehead doll. The article contains lots of positive information on promotional products in general and bobbleheads in particular. Corporate Image Works was behind an event where Lebron dolls were delivered by armored truck with armed guards. Fans lined up hours before a March 3 game to get Lebron bobbleheads, which later appeared on e-Bay more, pulling down bids of over $100.
SEEKING SOURCING STORIES
Have your efforts to source products from Asia resulted in an interesting story you’d care to share? Whether you’re a supplier or distributor, we’d like to hear about your experiences (either positive or negative) for an upcoming feature. Just drop a short note to Arn Bernstein at firstname.lastname@example.org, or fax him at (215)953-3107.
JAZZ SCRIPT: CROSS INTRODUCES NEW PEN WITH VERVE
FIRST IT WAS NEWSPAPERS UNDER PLEXIGLASS, NOW THIS
Think you’re safe from the daily media blitz when you enter the restroom? Here’s one from the ‘who-thinks-of-this-stuff?’ file: Ad Age recently wrote about a talking, interactive, electronic urinal screen. You read that right. Invented by a former chiropractor, Richard Deutsch, the urinal screens (logoed, of course) come in three varieties, including a waterproof screen that changes images; an electronic screen with a motion detector that triggers flashing lights, and a voice-and-sound model that can repeat slogans or sing jingles. Dr. Deutsch is also working on a model that can scan company ID badges, so your urinal might one day speak your name. Check it out at www.Wizmark.com.
In last week's PromoGram (Volume 262), we incorrectly linked the banner advertisement for TechStyle (asi/90688) to the wrong Web site. The correct Web address is http://www.woodpromo.com/
UPDATE YOUR ASI FILES:
Magnet Group LLC (asi/68520) has centralized its sales force via cross-training
in all the firm’s brands, and restructured the salespeople under
three geographic areas to provide faster and
AAA Promotions Inc. (asi/30017) has relocated from Stevensville, MD
to Ft. Lauderdale, FL. As a result, Maritiza Acosta Caceres has joined
the firm as customer-service manager and Mayra Nunez as office manager.
LAS VEGAS ASI SHOW EDUCATION CONFERENCE AVAILABLE FOR ONLY $10
Continue educating yourself with more than 40 hours of sales-boosting strategies and creative ideas that were shared by the industry’s top instructors at the Las Vegas Show. This ASI Show exclusive is available for only $10, which includes shipping and handling charges. To take advantage of this offer, call (888)522-5023. But you’d better hurry! This offer expires April 30, or when our inventory sells out.
CHICAGO ASI SHOW BUILDING MOMENTUM QUICKLY
The next ASI Show will be held in Chicago, July 13-15, featuring a special Keynote Presentation, “Becoming a Category of One,” by Joe Calloway, a Lunch & Learn session with speaker Debra Fine and the ASI Show Gala Celebration at the House of Blues, as well as all the education, exhibits and excitement you’ve come to expect from the ASI Show! More than 600 suppliers have already signed up to exhibit their newest products, with nearly 800 expected. Visit www.asishow.com for more details and to register for the industry’s biggest national summer event, the Chicago ASI Show!
A recent survey proves what we all know but sometimes forget: Cash isn’t king when it comes to getting people motivated. The survey shows that, instead of money as a reward for a job well done, the majority of respondents say they’d prefer to get things they wouldn’t normally buy for themselves: travel and high-end premiums, for example. Also, the motivation from these incentives lasts longer because people often think they were entitled to a cash bonus.
Want to convince your retail clients that rewards programs are effective? Nearly half (49%) of participating consumers say such programs have influenced where they make their purchases, according to a Maritz Loyalty Marketing survey, and reward merchandise is one of the leading motivating factors. Fifty-seven percent of participants are moved to spend by free merchandise. If your client’s audience is heavily geared toward women, merchandise becomes even more important. More women (61%) prefer to redeem their rewards for products than men (50%).
company’s message will soar with these fully assembled, easy-to-fly,
durable customized kites. Your logo floats above 6’, 25’ or
45’ tails. The clear-handled bag makes the full imprint area
visible both when the kite is in flight and when the product is carried
as an event souvenir. The kites are made in the USA of Mylar, a plastic
film by DuPont. Flying line wrapped around a plastic handle is also
To view this kite and other new and creative products, visit the Product Central section on www.ASICentral.com. Or, learn more about this product now by clicking on the link below: http://www.asicentral.com/asp/protected/apps/newProducts/newproduct_show.asp?ID=519
New versions of the familiar Bagle worm can spread to PCs that don’t have a 5-month-old Microsoft update installed. It differs from earlier Bagle versions because users don’t have to click on an attachment to launch the worm; it’s executed when the HTML email is opened or viewed in MS Outlook’s preview pane. You can avoid this and other threats by keeping your Windows and anti-virus software up to date. The Microsoft patch is available at www.microsoft.com/technet/security/bulletin/MS03-040.mspx.
Read more about these and other threats at:
PromoGram is a trademark of the Advertising Specialty Institute. You were sent this newsletter as a benefit of your ASI membership. If you'd like us to send PromoGram FREE to anyone else at your company (or to your off-site sales reps), just send us a list of email addresses and we'll take care of the rest.