|Vol 0261, November 26, 2008|
NEWS : PromoGram
NORWOOD/NAPPD SUIT, CHAPTER 2
Norwood says the boycott was promoted via NAPPD chat-room comments and the fact that Norwood appears on NAPPD’s Web site’s list of “suppliers who have violated our trust,” i.e., have allegedly sold direct. Norwood contends this constitutes unlawful and unreasonable restraints on interstate trade that are, or will, have the effect of injuring Norwood in its business in a way antitrust laws were intended to prevent.”
Says Straub, “I have no axe to grind with Norwood. I wasn’t out to get anyone. Norwood is on the list based on a statement I got from Tom Roller (Norwood CEO) in 2002 that indicated it was selling direct.” Straub also asked Norwood to send him a signed statement verifying that it doesn’t sell direct, which Norwood hasn’t done. Roller responds, “I did tell Clyde the only way we sell direct is that we own a distributorship in Canada, Talbot Marketing (asi/341500). But as I’ve said many times since, it’s not selling direct as everyone usually defines it. Talbott buys product from us at the same prices other distributors pay, operates only in Canada, and is free to buy products from any other supplier, which it often does.”
Regarding the statement Straub requested, Roller noted, “Why should we have to justify ourselves to anyone, especially a distributor we do almost no business with? We don’t sell direct, period.” Ray Billock, president of RJB Associates Inc. (asi/303541), one of the distributors named in the suit, admits he’s a bit puzzled. “I’ve no idea why I’m being sued. We had a discussion in an email group on whether or not we thought Norwood was selling direct, but a boycott was never suggested; the word never came up. I’m not even an NAPPD member and never have been, all I know is what I’ve seen on its Web site. Last year I placed 17 orders with Norwood, and this year I've placed three or four so far. Does that sound like a boycott?”
Working a trade show is work – you walk miles of aisles, sit in on great education sessions and network your butt off. By the end of each day, your feeling of satisfaction and accomplishment battle with fatigue.
"I'm 76 and there's no reason to quit being active," says George Heinrich of Anna Imprinted Specialties, "and this is a very stimulating business." George was in attendance with his better half, Anna, who at the ripe young age of 68 confesses to be doing trade shows for the past 16 years. The couple regularly attends the Orlando ASI Show, but are doing Vegas for the first time courtesy of the ASI Show – one of their passports was pulled in the ASI raffle in Orlando and they jumped at the chance to do it all over again in Vegas.
And make no mistake: This dynamic duo doesn't have any intentions of slowing down. And along the way they're going to take their cues from those people still cutting their teeth. "What's neat about these shows is that all the new ideas come from the young, the new people in the business. And that's something that older people can understand."
A poll of the Industry Hot Seat attendees revealed some facts about ASI
Show participants: Almost half (44%) have been in the industry
for 5 years or less while a slight majority (55%) have been operating
in the industry for 6 or more years.
Interestingly, 68% said their 2003 sales increased over 2002, while only 13% reported a decrease; a whopping 97% feel their sales will increase or remain the same this year. The majority of respondents (21%) said their first quarter sales were better this year vs. last. However, that came at the expense of profits as the majority (21%) said they were up a mere 5%.
And there is optimism that the economy will get better, or at least hold steady. Attendees also think it's going to be a good year for the industry in general.
Ever wonder what it is that got the 2004 Spirit Award winners to the top of their game? Heed their advice:
Counselor Top 40 supplier BIC Graphic USA (asi/40480) is “seriously considering” closing two of its U.S. plants. The move would eliminate 400 positions, a reported 20% of its domestic workforce. It would cost $90 million to close the plants, but that move would then save $25 million a year. The two plants are in Fort Madison, IA, where Sheaffer pens are made; and Milford, CT, where BIC shavers and ballpoints are manufactured. The plants could be closed by the end of 2006. Company officials told the Associated Press that overseas competition and a decline in demand for high-end writing instruments are driving the decision.
BEST-ATTENDED ASI SHOW LAS VEGAS WRAPS UP TODAY AFTER THREE EXCITING DAYS
The ASI Show Las Vegas ends today with the Closing Celebration from 5:00 p.m. – 6:00 p.m. after two exciting days on the show floor and a valuable day of education that kicked-off the show this past Sunday. On the first day alone, over 5,000 attendees walked the show floor, with more expected today. Over the course of the show, participants enjoyed a variety of exclusive first-time events, including V-The Ultimate Variety Show, the ASI Show After Party and the Counselor 50th Anniversary special event, A New Day featuring Celine Dion. The ASI Show Las Vegas returns in 2005 March 30 – April 1. Watch for news and other post-Las Vegas excitement in the next issue of Promogram!
Show Headquarters is busily accepting registrations for the largest national show and biggest show in the Midwest this summer — the Chicago ASI Show, July 13-15, 2004. With just about three months to go, more than 1,000 distributors are already pre-registered for one of the most popular trade show destinations in the country.
In addition to all of the excitement on the show floor, the Chicago ASI Show also features the popular sales-focused keynote presentation, “Becoming A Category of One,” which will detail important strategies to differentiate yourself from the competition. You can also take advantage of the industry’s best educational opportunities, including in-depth paid seminars and countless free education sessions.
The ASI Show Gala Celebration is at Chicago’s famous House of Blues, where you’ll enjoy open bar, great food and an ideal networking environment. Up to two free tickets are available for ASI distributor member companies that register before April 16.
Make your housing reservations online now while top selections are still available. Stay at the world-famous Chicago Hilton, the ASI Show Headquarter hotel, for only $159 a night
According to SELL!NG, here are three sure-fire steps to help you save a sale that suddenly went south:
1. Let your manager know what happened and what stage
of the sales process you were in.
Today 15% of adults aged 18 to 34 years old sport a permanent tattoo; that’s in contrast to only 1% of the population three decades ago, according to Trendsetters.com. With spring and summer around the corner, opportunities will abound for clients wanting to tap this trend to give out temporary tattoos. They come in all shapes, sizes and formats—from those included in gift cards to some that can even adhere to clothing. A search in ESP found 512 versions from which to choose. Think of young audiences and events/locations where they’ll congregate from beaches to themed restaurants to concerts. Consumer brands could really get some buzz through these mini mobile billboards.
The Low Profile Pro Style Caps from Otto International Inc. (asi/75350), style No. 84-483, is made from brushed bull denim with sandwich visor, low profile style and mesh back. It's available in solid colors.
To view this cap and other new and creative products, visit the Product Central section on ASICentral.com. Or, learn more about this product now by clicking on the link below: http://www.asicentral.com/asp/protected/apps/newProducts/newproduct_show.asp?ID=517
The Internet has become an important source of entertainment and information for some moms, a recent study by C&R Research for Disney Online found. Of moms who use the Internet, 84% said if they had to give up one type of media, they'd miss the Internet more than any other source, the report says.
It also found:
Web sites can drive more tech-savvy moms to their sites with targeted promotional mailings or keep their message nearby with logoed computer accessories.
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