|Vol 0260, November 26, 2008|
NEWS : PromoGram
NORWOOD FILES LAWSUIT AGAINST NAPPD
Norwood Promotional Products Inc. his filed a lawsuit in the U.S. District Court, Southern District of Indiana, against Clyde Straub and members of the National Association of Promotional Products Distributors (NAPPD), a small group of distributors headed by Straub, president of Ideas Unlimited Inc. in Pismo Beach, CA. In the suit, Norwood claims NAPPD has been promoting a boycott of Norwood because it allegedly sells direct to end-users.
The boycott, Norwood says, was promoted via NAPPD chat-room comments and the fact that Norwood appears on NAPPD’s Web site’s list of “suppliers who have violated our trust,” i.e., who have allegedly sold direct. Norwood contends that this constitutes unlawful and unreasonable restraints on interstate trade. CEO Tom Roller says he can’t comment further on the litigation, but does maintain, “Norwood does not and has never sold direct. We sell through distributors, and have no plans to change that.”
The Direct Marketing Association will no longer fight the federal “do-not-call” regulations. The withdrawal comes after a February decision by a federal appeals court in Denver stating that consumers have a right to tell telemarketers not to call them. Another organization involved in the case, American Teleservices Association, has still not decided if it will challenge the legislation in the U.S. Supreme Court.
Gemaco Playing Card Co. (asi/56080) was recently acquired by Kaye Summers and Dan Carpenter. They bought the firm from former owner C.L. Fitzhugh, who has decided to retire from the paying card business. Terms were not disclosed. The company’s new name is Gemaco Inc. It will retain its current ASI number and will remain at its present facility with the same management and employees. Summers will serve as president and Carpenter as CEO.
Another salvo has been fired in the fight by states to collect sales tax on purchases made over the Internet. Twenty states are now including a line on their income tax forms where residents are expected to pay sales tax for products they bought through the mail or over the Internet. Companies that have no presence in a state are not legally obligated to collect the sales tax, leaving it up to consumers, who either forget or refuse. Promotional products bigwigs used to be against these tax collections, but many are now pushing for a uniform system that is fair and easy to understand.
Tell the world! Each year, The Counselor recognizes a Promotional Products Buyer of the Year selected from nominees provided by industry distributors who work with major corporations, brands and agencies. If you have a client who’s a true believer in the power of promotional products, send us their name and a brief note about your relationship. The award will be presented at The Counselor Awards Banquet in Chicago this July. Direct all inquiries and info to Richard Kern at: firstname.lastname@example.org
The Kansas City Star ran an affectionate story about the bumper sticker last week, quoting Mark Gilman, president of Counselor Top 40 supplier Gill Studios Inc. (asi/56950). The article notes that bumper sticker sales have been on the decline over the last decade because of leased cars and new-style bumpers. But the newspaper also points to the big spike in bumper sticker sales during presidential election years. Read more at: www.kansascity.com/mld/kansascity/living/8096300.htm
“Logos, Logos Everywhere” was the title of an article that appeared in the March 4 edition of the Pittsburgh Post-Gazette, about the Three River Advertising Specialty Association’s (TRASA) recent show at the Pittsburgh ExpoMart. In it, reporter Bob Batz Jr. discussed the industry in general, the variety of products available, why logoed merchandise is effective, the number of practitioners in the area, and more. To read the whole story, go to: www.post-gazette.com/pg/04064/280961.stm
Aminco International (asi/35850) has been selected to be the exclusive manufacturer of the “Dove of Peace” pin for the Global Vision for Peace, a nonprofit entity that employs the visibility, reach and influence of those in the arts to promote positive change on the planet as well as worldwide peace, in many different ways. It operates in association with the United Nations. The sterling silver pin, which was inspired by Picasso’s Dove of Peace painting, debuted at the Academy Awards, where many recipients and presenters wore it in honor of Global Visions’s first major public launch.
Zippo Manufacturing Co. (asi/99070) was the topic of a recent article in the Olean-Bradford-Wellsville (PA) Times Herald, “Lighting the way at Zippo.” The piece mentions Zippo’s beginnings in Bradford and how the company has managed to not just survive but remain largely profitable throughout the past 72 years. Read more at: www.zwire.com/site/news.cfm?newsid=11036198&BRD=386&PAG=461&dept_id=444919&rfi=8
Are 10-day terms reasonable? Can you, as a distributor, legitimately boost your bottom line by taking 30 days or more, no matter when your client pays you? Do some suppliers quietly offer special terms to their best customers as a special inducement...no different than EQP or year-end rebates? SPEAK UP! Be a panelist at an extraordinary Roundtable session on Sunday, March 14 at the Las Vegas ASI Show. Whether you’re a supplier or distributor, help our editors get the topic on the table. To be considered for the panel, call or email Richard Kern (email@example.com) or Arn Bernstein (firstname.lastname@example.org) at The Counselor (800)326-7378.
It has been brought to our attention that a non-listed individual has been placing orders using an ASI distributor's name and ASI number. If you receive an order using asi/107665, please make certain the person using this number provides the following information:
An item in last week’s PromoGram mentioned apparel supplier Tehama, giving asi/41560 as an identifier. Since then, Tehama has officially become an ASI member and will now make its line directly available to distributors. The firm’s new ASI number is asi/90978.
Roni Wright, MAS, has joined Book Co. (asi/45627) as vice president, responsible for managing the sales force, developing new business, distributor education and expanding existing customer relationships. A 20-year industry vet, Wright was previously senior VP of Impact Promotional Publishing. “With our sales up over 80% in 2003, it was time to find [someone] to bring us the industry experience, credibility and connections to continue our growth,” said Doug Greenhut, Book Co. president.
Promotional Considerations Inc. (asi/300810) has acquired Advertising Images and Embroidery, retaining its management and staff.
Print Technologies and Services Inc. (asi/299462) has changed its name to CoreVision Group Inc.
STATE OF THE INDUSTRY: A CHANCE FOR SUPPLIERS TO WIN FREE ADVERTISING!
If you’re a Supplier, don’t miss your chance to you win one of three free one-page ads in The Counselor, Advantages or Imprint – prizes valued at nearly $12,000! If you haven’t already responded to the State of the Industry survey (due February 29, 2004), it’s not too late to do so and be entered in a drawing for one of these great prizes. If you no longer have a hard copy of the survey that came in the mail, go to http://www.asicentral.com/html/open/news/SOISuppSurvey.pdf and download a PDF version. Fill it out and use the prepaid envelope included in the mailed version, or fax it back toll-free at (800)839-3969.
Thanks for your help. Every response matters and all data are kept confidential, used only to build aggregate statistics.
On Sunday, March 14, the best-attended ASI Show of the year – the
Las Vegas ASI Show – opens with a full day of comprehensive
education! And on March 15 and 16, nearly 5,000 distributors will hit
the show floor. It’s still not too late to plan your trip to
the Las Vegas ASI Show. You can register on-site and still
take advantage of free education, two full days on the show floor (featuring
nearly 900 suppliers) and an exciting lineup of great networking events.
If an irate client takes out his frustration on you by yelling or calling you names, bite your tongue and count to 10 before you do anything. We know this is easier said than done, especially if the verbal filleting takes place in front of others, but consider these four points if it should ever happen to you:
1. If you respond right away, it’ll be feelings spewed
forth in the heat of the moment. Instead, ask the client
to cease and desist yelling while you “look something up.” This
will give you a chance to take 10 deep breaths.
Residents of New York and Maryland must endure the longest average commute times in the United States — both in excess of a half hour, according to American Community Survey data from the U.S. Census Bureau (http://www.census.gov/acs/www/). The national average commute time is 24.4 minutes. What does this mean for promotional products? An open door to sell items that can be useful to the commuter and a measurable frequency of exposure for the advertiser. Calculate exposure based on the average commute time of your clients’ audience by state or by the national mean. For example, an imprinted travel mug will be used 24.4 minutes twice a day (to and from work), five days a week for 50 weeks a year (subtracting two weeks for vacation), which equals 203 hours annually. Think of other items that could be of daily use during a commute, such as imprinted visor-mirrors for female commuters for applying make-up at stoplights, or sunglasses holders that can attach to a dashboard or a rearview mirror.
This multifunctional desktop item from Benchmark Industries LLC (asi/39700) includes a highly reliable, Roman numeral clock, thermometer and picture frame. Each function lies on one respective side of the cube. A strong pedestal base supports the piece, which can rotate 360º. The cube measures 6" x 4 3/4" x 4 3/4". A large, plated imprint area lies on the top of the clock.
To view this clock and other new and creative products, visit the Product Central section on ASICentral.com. Or, learn more about this product now by clicking on the link below: http://www.asicentral.com/asp/protected/apps/newProducts/newproduct_show.asp?ID=511
The past two weeks have seen numerous versions of MyDoom, NetSky and Bagle flood the Internet. One antivirus company estimates that about 16 new worms were introduced last week alone. And while most businesspeople and home users should know to never open any attachments they’re not expecting, virus-writers’ “social engineering” tactics continue to dupe many into activating malicious ride-alongs. Sounds like companies need a more memorable way to get the message across - like branded desk or computer accessories that can keep the warning in plain sight. Visit the following sites for specific details about current computer threats:
PromoGram is a trademark of the Advertising Specialty Institute. You were sent this newsletter as a benefit of your ASI membership. If you'd like us to send PromoGram FREE to anyone else at your company (or to your off-site sales reps), just send us a list of email addresses and we'll take care of the rest.