|Vol 0258, November 26, 2008|
NEWS : PromoGram
It has been brought to our attention that a distributor not listed with ASI has been placing orders using another distributor's ASI number. If you receive an order using asi/336622, please make certain the person using this number provides the following information:
Barbara Stewart Specialty Advertising Inc. (asi/336622)
‘BANNED’ NBA SHIRTS STILL
On Friday, February 20th, ASI hosted a "Face to Face with Tim Andrews" breakfast meeting for industry professionals in the Minneapolis area. Several dozen suppliers and distributors got up early to hear Andrews discuss industry issues and share observations from his first year in promotional products.
Andrews began the informal talk by introducing himself and going over the highlights of his career. He discussed how he's been able to apply his previous experience to his work at ASI and stressed that he feels innovation is the key to success and growth for our industry. During the second half of the meeting, he fielded questions from members of the audience.
Afterwards, attendees said they enjoyed the opportunity to meet Andrews and hear his views on industry issues. Supplier Tim Hanson of Ball Pro (asi/38120) said, "I appreciate Tim's honesty and openness and his willingness to discuss anything concerning the industry." Supplier Sarah Miklos of Trade Mark Specialty Co. Inc. (asi/91750) was also glad she attended. "I was impressed by Tim's forthright attitude and desire to make ASI a strong and streamlined company," she said. "Tim was both personable and professional, and I appreciate his willingness to offer his help to both suppliers and distributors."
Andrews plans to invite industry professionals across the country to similar "Face to Face" talks on a regular basis.
An interesting observation was made last week in the Milwaukee Journal
Sentinel by columnist Jim Stingl: While lawn signs, T-shirts, buttons
and other promo items generally associated with political candidates
or beliefs are still around, bumper stickers have become extremely
scarce. You very rarely see them on cars anymore. Stingl’s theory
is that due to politics becoming more vicious and people in general
more prone to violence, folks aren’t displaying them for fear
a sticker could give someone who disagrees a reason to make inappropriate
gestures at you, vandalize your car, or worse. Others say it still
might be too early in the year. A key mayoral candidate in Milwaukee
didn’t even order them this year. On the other hand, Mark Ellington,
president of DC Ellington Co. Inc. (asi/187240) noted, “Once
a week, I’ll sell a couple hundred or so. I don’t see them
on cars, either. [But] I don’t know where the hell they go.”
The Hartford (CT) Courant recently ran a feature on Lanco Corp. (asi/66224), covering its facilities, business philosophy, history and product line. Lanco is making so much chocolate these days, the story noted, that it is moving to new, larger quarters. Company president Brian Landow says the company is consolidating its three locations in Hauppauge, NY, this spring into one 70,000-square-foot building on a seven-acre parcel. It plans to add another 50,000 square feet to the facility, bringing its total to 120,000 square feet. The $10-million expansion will allow the company to double its capacity, says Landow.
The Westchester (NY) Journal News ran a long piece on the fact that only hours after he was signed to the New York Yankees, Alex Rodriguez T-shirts were selling briskly throughout New York City and its environs. The power of the imprint….
Denny Mcguire, president/CEO of Fort Worth Promotional Products (asi/196482)
was the topic of a recent Dallas/Ft. Worth Star Telegram article about
McGuire’s invention that enables custom embroidering on cowboy
Advertising experts are banking on several markets to be major advertising opportunities in 2004, notes Broadcasting & Cable magazine. They are: 1) Cell phones. Competition is constantly heating up, and legal regulations (e.g., allowing one to carry over a number to another provider) are creating even more opportunities; 2) Erectile-dysfunction drugs. Until now, there was only one rooster in the barnyard – Viagra. Now it’s been joined by two others, Levitra and Cialis, one of which claims a broader time span of effectiveness. The competition will almost definitely increase; 3) Big-box stores. As prices for consumer electronics – high-definition and flat-screen TVs, DVD players & recorders, E-games, etc. – begin to drop, competition will become intense between major appliance chains (Best Buy, Circuit City) and mid- to low-range retail giants such as Target and Wal-Mart; 4) Home-improvement stores. Lowe’s is starting to close in on market leader Home Depot at the same time more Americans are deciding to avoid the high costs of outside contracting and do it themselves.
Two weeks ago, we wrote about the upcoming “Battle of The Promo Giants,” a fundraiser for the Ronald McDonald House of Cleveland involving a race between Hank Frisch, president of Team Promotions (asi/342465) and Mike Burns, president of Quikey Manufacturing Co. (asi/80210) to the top of Cleveland’s Terminal Tower, with Frisch carrying a six-foot pencil and Burns a six-foot replica of Quikey’s Quikoin Holder. Who won? Frisch and his big pencil, but only by an eraser – he beat out Burns by a scant 10 seconds. The McDonald house got a $450 donation and, Frisch gets to lord his victory over Burns.
The Counselor will begin reporting distributor assignments of mid-sized and large companies as “promotional products agencies of record.” If you’re privileged enough to become the exclusive (or near-exclusive) distributor for your client, help us call your achievement to national attention. It’s favorable PR for you and your client, and you’ll help the industry grow another step. Send your info to email@example.com. Include the name/city/state of your client, and a brief description of its business. If the assignment was due to an imaginative presentation, tell us more about it. If it’s for one or more specific marketing missions/goals, that would be useful too.
MIRAGE HOTEL ADDED (STARTING AT $109) TO MEET DEMAND FOR ASI LAS VEGAS
The Las Vegas ASI Show has added the Mirage as an official hotel to accommodate the need for hotel rooms from ASI Members. The nightly rate for Sunday, March 14 through Wednesday, March 17 is only $109/night. (There will not be shuttle service from The Mirage, although there is service from Headquarter Hotel Treasure Island next door.) Please note that availability at our special rates is limited, and rooms could run out at any time. To reserve your hotel room, visit http://www.asishow.com/LasVegas/LV04ShowHotelsD.html or call GRI, The ASI Show’s official housing company at (800)711-7932.
March 5th is the last day to register in advance for special events at the Las Vegas ASI Show, including in-depth seminars, the Exclusive V Variety Show and the Celine Dion show (a Counselor 50th Anniversary Special Event). Learn more about popular intensive full-day training on the industry’s hottest topics, including:
• PROMO U: Think Like Your Clients, Act Like an Agency and Double
Many seminars are for suppliers, too. And only 50 Celine Dion tickets remain, so if you want to enjoy this spectacular event at a discount not available to the general public, reserve your tickets today! More information is available for suppliers and distributors at http://www.asishow.com. Register online, call (800)546-3300 or drop an email to firstname.lastname@example.org for more details.
When client complaints come in – and realistically, they will - fixing the problem with as much immediacy as possible can make the damage to your relationship go away. Studies show that the satisfaction of customers who complain but get a speedy resolution rivals that of customers who never run into a problem and have had a positive experience with your company. Most clients expect that there will eventually be some small issue or question over the course of a business relationship; the key is to tend to it quickly and definitively so they know you’re taking responsibility and that their satisfaction and loyalty is tantamount to you.
IEG Inc., a leading sponsorship research and consulting firm, estimates that spending on mobile-marketing campaigns to colleges will grow 15% to $39 million this year. Marketers’ goal is to capture the mind-share of 18-24 year olds by visiting them on campus with product demonstrations, samples and promotional incentives. Which of your client-markets are most likely to use mobile marketing to reach collegians? IEG suggests a close look at pharmaceutical brands, automobile manufacturers, online travel companies and contact-lens brands. Telecommunications, the armed forces and personal care brands are good bets too. Think of logoed merchandise that would both appeal to this demographic and be useful in college life. Logoed pens/pencils could make their way into the classroom. Magnets make great reminders for dorm refrigerators. Frisbees are fun for on-campus recreation, and the tried-and-true T-shirt is always a winner. The key: Create edgy, memorable imprints that generate a buzz.
The GM-09 Magnetic Letter Opener combines two products in one in a stylish new design. A magnet on the back keeps it within reach at all times. Choose from several colors, including translucent shades, from Gold Bond Inc. (asi/57653).
To view this letter opener and other new and creative products, visit the Product Central section on ASICentral.com. Or, learn more about this product now by clicking on the link below: http://www.asicentral.com/asp/protected/apps/newProducts/newproduct_show.asp?ID=449
The Netsky.b and Bagle.b viruses are the latest to target Windows
computers. Contained in emails carrying malicious attachments, both
worms are spread by unsuspecting users opening the infected files.
The Netsky email can have any one of a number of different subject
lines and carries the malicious files in a .zip attachment. But if
activated, it appears to do nothing more than send itself out to other
addresses found on the PC. Less widespread but more destructive is
the new version of the Bagle worm, which is contained in an .exe attachment
that installs backdoor access to infected PCs.
PromoGram is a trademark of the Advertising Specialty Institute. You were sent this newsletter as a benefit of your ASI membership. If you'd like us to send PromoGram FREE to anyone else at your company (or to your off-site sales reps), just send us a list of email addresses and we'll take care of the rest.