|Vol 0257, November 26, 2008|
NEWS : PromoGram
NEW CREDIT CARD SCAM HITS INDUSTRY
A number of industry firms have contacted us about this latest scam: Someone calls with a line like, “I’m calling from the security and fraud department at VISA. My badge number is 12460. Your card has been flagged for an unusual purchase pattern, and I’m calling to check it out. This would be on your card which was issued by (your bank). Did you purchase an anti telemarketing device for $497.99 from a marketing company in Arizona?”
When you say “no,” the caller says he or she will be issuing a credit to your account, that they’ve just started watching the company, and that the charges on cards range from $297 to $497 – just under the $500 purchase limit that flags most cards. The caller then informs you that the credit will be sent to your address, which he/she gives, then asks if that’s correct. You say yes. The caller continues, “I’ll be starting a fraud investigation. If you have any questions, call the 800 number on your card and ask for security. You’ll need to refer to this control number.” The caller gives you a six-digit number, then asks you to verify you’re in possession of your card by giving your three-digit PIN number on the back. You’re never asked for your actual card number.
If you get a call like this, contact VISA security, who is reportedly telling people that within 15 minutes of the call, a new purchase of $497.99 was put on their cards. Unless you find this out, by the time you get your statement you think the credit is coming, and then it’s harder to actually file a fraud report with VISA. The scam is also being conducted with MasterCard. Bottom line: If you get a call like this, contact the card company immediately.
We also recently received reports that some people have been attempting to order high-priced electronic products, such as digital cameras, while providing incorrect credit card information. One report said that an email mentioned PromoMart, an end-buyer Web site run by ASI. Just a reminder that you should call the credit card company and double-check numbers whenever you have the slightest suspicion.
Counselor Top 40 distributor HALO Branded Solutions (asi/218450) has come up with a new policy to limit the number of unsolicited emails its reps get from suppliers. HALO and its subsidiary, Lee Wayne Corp. (asi/356000), are asking suppliers to ship all mass-mailings about specials and product information to one person, Julie Harms, HALO’s supplier marketing administrator. Her addresses are Julie.firstname.lastname@example.org and Julie.email@example.com. The messages will then be posted on the company’s Intranet. Harms will also send a list of supplier specials by email to distributor sales reps. Suppliers who continue to send specials to HALO reps will be warned, and then the distributor will block that supplier’s messages from HALO’s server.
Prime Resources Corp. (asi/79530) formally announced late last week that it has acquired bag supplier LogoTec USA (asi/67871). “We recently discussed broadening our product line to include bags, and this opportunity presented itself at the right time,” says Jeff Lederer, Prime’s VP of product development. LogoTec will continue to operate at its Irvine, CA, location, and all orders should continue to be sent there. Prime, however, is taking over all sales functions.
The Advertising Specialty Institute (asi/33020) has hired Richard Fairfield as publisher. His responsibilities include expanding the market position of The Counselor, Advantages and Imprint magazines; increasing circulation; identifying sales opportunities; and launching/expanding magazine-related online products and services. One of his short-term goals is refreshing editorial design and content. Prior to this position, Fairfield was senior VP of business development/operations at American Express Publishing, where he managed strategic planning for traditional brands and online media. Before that, he was a business manager at Time Inc. Marvin Spike, former ASI publisher, will function as publisher emeritus.
If you’re a Supplier, don’t miss your chance to you win
one of three free one-page ads in The Counselor, Advantages or Imprint – prizes
valued at nearly $12,000! If you haven’t already responded to the
State of the Industry survey (due February 29, 2004), it’s not
too late to do so and be entered in a drawing for one of these great
Thanks for your help. Every response matters and all data are kept confidential, used only to build aggregate statistics.
Did you (or an industry practitioner you know) not only attend college, but find the experience specifically helped you in the industry? If you’d like to be interviewed for a future Counselor report, please send your name, company, title and as many details as possible about your (or a colleague’s) academic background and how it helped your promotional products career to firstname.lastname@example.org – or send a fax to Arn Bernstein at (215)953-3107.
Dixon Tioconderoga Co. (asi/50150) has named Doc Currie senior VP of sales and marketing.
Paul Courter has left his position as VP of corporate sales at 4imprint Inc. (asi/197045).
Summit Marketing Atlanta (asi/339129) has named Kathy Boardman creative director.
Vernon Co. (asi/351700) has added Lynn Leserra as an account rep in the Southeast.
Logo Dough (asi/67820) has named Jim Miller its multi-line rep for the South.
Sabina (asi/84470) has named Dan Moses & Associates its multi-line rep in the Northeast.
Plasticad Line (asi/78690) has named Dan Gould and Barry Silevitch national
ASI OFFERS UPS DISCOUNT TO MEMBERS
From the minute ASI announced exclusive member discounts with UPS at
this year’s Dallas ASI Show, members began contacting UPS to take
advantage of the newest benefit. Over 1,100 have already signed up for
very special pricing on overnight, international and ground deliveries.
Tickets were sold out for “V” – the Ultimate Variety Show, one of the discounted entertainment offerings at the Las Vegas ASI Show, March 14-16. Due to the demand for these tickets, ASI Show management worked out an arrangement with the Venetian for an EXCLUSIVE private performance of “V” just for our guests.
This exclusive ASI Show performance — conveniently located right in the headquarter Venetian hotel – features an all-star cast of the best variety acts in the world. The show includes magic, special effects, death-defying stunts, wild comedy, visual artists, physical insanity and much more.
Take advantage of this opportunity to secure your tickets at far below the public rate (regular ticket prices go up to $70 each) by purchasing them for only $25 each until March 5! Don’t forget: The Las Vegas ASI Show is March 14-16 (exhibits open March 15-16), with the “V” show scheduled at 7:00-8:15 p.m. on March 15.
Other Las Vegas show highlights include: a manageable show floor featuring nearly 900 suppliers, the Celine Dion special Counselor anniversary event, keynote speaker Steve Wynn – the man behind such groundbreaking properties as The Mirage, Treasure Island and Bellagio, 100 additional free education and training opportunities, including featured speaker Michael Gerber, and much more.
Because sales are the cornerstone of any company’s success, your clients’ sales reps are often the most motivated and productive – and consequently the most recognized and rewarded – employees. However, because our economic recovery has been slow to get underway, many bonuses have been lacking as of late and some salespeople are jumping ship. To help your clients put a halt to a mass sales exodus before it happens, you may want to cite these stats from a 2003 survey done for the Incentive Federation:
The healthcare market, particularly the predominance of pharmaceutical spending, could be a growth opportunity during the next 10 years, but only if you can speak return on investment to those clients. The results of the Analysis of ROI for Pharmaceutical Promotion (ARPP) conducted by Yale University appear on www.RXpromoROI.org. There you’ll find that the most effective method of advertising for pharmaceutical brands has been medical journals (yielding $12.20 average return per dollar spent) and physician meetings and events ($11.70). Direct-to-consumer advertising, such as you might see on TV or in consumer magazines, offered a low $1.30 ROI. The catch is reinforcing the brand, something that outreach to physicians has done successfully. Why not suggest increasing the power of physician recall through promotional products programs that educate/reinforce drug benefits via physician meetings/events and tie into medical journal campaigns?
Preset scrolling message (up to 100 characters), additional scrolling message by manual input (up to 100 characters), FM scan radio, clock, date, belt clip. Accessories include earphone & batteries (2 pc LV 44 button cell). Measures approximately 4” x 1 ½” x 1” in silver blue and red.
To view this radio and other new and creative products, visit the Product Central section on ASICentral.com. Or, learn more about this product now by clicking on the link below: http://www.asicentral.com/asp/protected/apps/newProducts/newproduct_show.asp?ID=480
In a new marketing campaign, software giant Microsoft turns its focus to workers over 40, reports USA Today. Touting existing Windows tools like text magnification and filter keys, Microsoft hopes that older workers will use these features to make navigating their PCs easier. While most Boomers in the workforce probably don't need such help yet, it's obviously not too early to start thinking about the increasing needs of this huge, aging segment of the population. Expect industry companies to introduce more products to help meet those needs in the years to come.
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