|Vol 0255, November 26, 2008|
NEWS : PromoGram
HIGHER POSTAL RATES COMING?
Something you should be aware of: The Direct Marketing Association, among others, is supporting several congressional hearings targeted at reworking the U.S. Postal Service, which has lost $2.3 billion in the past three years. The USPS is facing long-term monetary problems due to: 1) the ever-growing popularity of email; 2) the fact that it hasn’t gotten a government subsidy since 1970; and 3) competition from private-delivery firms like UPS. In addition, the Postal Service is required by new legislation to place a “sizeable amount” into an escrow account annually. The House Government Reform Committee estimates that if an overhaul doesn’t happen, postal rates could climb by as much as 5.4% before next year. Considering U.S. businesses spent $45 billion on direct-mail advertising in 2002, that’s a lot of stamps...
Following a protest
filed by the National Labor Committee, an anti-sweatshop organization,
the NBA store in Manhattan recently pulled dozens of $60 sweatshirts
from its shelves. It was discovered that the shirts, emblazoned with
the slogan, “I love this game,” were produced in Myanmar
(formerly Burma), a country with a history of low pay (as little as
7 cents an hour) and numerous human-rights violations. More importantly,
imports from Myanmar are legally banned here, as per the Burmese Freedom
and Democracy Act signed last year. NBA spokesperson Matt Bourne called
the matter an “isolated incident” and noted, “We’re
continuing to examine the situation so it doesn’t happen again.”
In last Thursday’s edition of PromoGram “From the Show Floor” we published the wrong dates for next year’s Dallas ASI Show. The correct dates are February 2-4, with exhibits on the 3rd and 4th. For more information on the 2004 and 2005 ASI Shows, go to: www.asishow.com
To raise funds for the local Ronald McDonald House of Cleveland, distributor Hank Frisch, president of Team Promotions (asi/34265), and supplier Mike Burns, president of Quikey Manufacturing Co. (asi/80210), will race each other to the top of Cleveland’s 52-story Terminal Tower. While a number of area residents participate in the annual Tackle the Tower event, these two will be different; Frisch will carry a six-foot pencil, representing promotional products in general, and Burns will be carrying a giant replica of the Quikoin Holder, Quikey’s most famous product. The winner gets bragging rights; the loser makes a donation to the House. Quikey is giving out imprinted coin holders to promote the event.
The CAS/MAS Alumni Association has voted to dissolve and merge with the Promotional Products Networking Association, forming an entirely new networking/education/mentoring group. A name for the new organization has not yet been chosen. The CAS/MAS association’s bylaws required a two-thirds majority vote, which was achieved. PPNA members had approved the dissolution/merger of that group in December. “This merger which will mean more opportunities, resources and a greater awareness for both groups,” says CAS/MAS president Pete Gleason, MAS.
Under new Federal Trade Commission (FTC) regulations that go into effect today, businesses making commercial telemarketing calls (and the service providers making calls for them) must transmit caller-ID information to consumers. The identification displayed must include the name of either the company whose products/services are being sold or the group making sales calls on its behalf. A phone number must also be included that consumers can call during regular business hours to request the company not call them in the future. “The DMA has supported transmitting caller ID information because it enhances two-way communication between people making and receiving phone calls,” says Patricia Faley Kachura, the association’s vice president of ethics and consumer affairs. “While the law requires the transmission of caller ID only for commercial calls, DMA members – including nonprofits and other groups exempt from FTC jurisdiction – are required under our guidelines to transmit this information. We encourage the rest of the marketplace to follow suit.”
The Incentive Marketing
Association (IMA) has introduced a new certification program for incentive
professionals, the Certified Professional of Incentive Management (CPIM),
which recognizes individuals in the incentive field who achieve a certain
level of expertise and knowledge. “Launching the CPIM program
fulfills a major objective of IMA’s Strategic Plan,” notes
IMA President Thomas Leahy. “It fosters professionalism and promotes
the value of continuing education in our field.” For more info,
go to: www.incentivemarketing.org
FIRMS IN THE NEWS
Distributors: Care to share your expertise on creating successful continuity programs? We’re looking for general information along with examples of some successful programs for an upcoming article in Imprint magazine. Please email your name, company name, contact information and a brief description of the program to email@example.com.
Attention ASI member distributors! The Las Vegas ASI Show is the last show of the year where you can take advantage of a FREE hotel room as part of The Counselor magazine’s 50th Anniversary Celebration. The deadline for the free room offer expires February 13, so register and make your hotel reservations via GRI (the official housing company of the ASI Show) today!
More hotel rooms are booked for distributors this year than any other Las Vegas ASI Show in history, and less than 50 rooms remain at the Venetian! So make your plans today - and don’t forget to order your tickets for Celine Dion, which are also selling out quickly! Limited rear orchestra seats remain. And for suppliers, less than 30 booths remain on the floor plan today. Call (800)546-3300 or email firstname.lastname@example.org to reserve your place today!
While the ease of doing business with a company certainly tops the list of what clients want, studies show they also want to know they’re cared for and appreciated. According to the Walker Loyalty Report, nearly two-thirds of customers say they stay loyal to a company because it’s easy doing business with them. However, only a little more than half feel that same company cares about them – a mindset that can drastically diminish their loyalty.
While efficiency is still important for building customer loyalty, you can remind customers you care by:
Which retail outlets are getting the most use out of their loyalty programs? Who needs assistance? A survey by WSL Strategic Retail shows supermarkets to be the leading draw for such incentive programs, with more than half (58%) of adults saying they participate. However, there’s definitely some opportunity left unmet, in that 16% of those participants say they fail to use the program every time they shop for groceries. Restaurants are in even greater need of loyalty-program assistance; only 19% of adults participate in restaurant programs, and of those adults only two-thirds use it every time they eat out. Book stores are slightly more successful, with 20% of adults participating, three-quarters of whom use the program every time they shop. Perhaps the incentives to use these loyalty programs are not as effective as they could be...
Ideal for corporate incentives, promotions and rebates. The only gift that lets recipients choose what they want, where they want! Gift cards from Icard Systems (asi/62122) are universally accepted at retail stores and online merchants. The card also provides access to cash at certain ATMs and can hold up to $5,000. It can be personalized with a person’s or company’s name.
To view this card and other new and creative products, visit the Product Central section on ASICentral.com. Or, learn more about this product now by clicking on the link below: http://www.asicentral.com/asp/protected/apps/newProducts/newproduct_show.asp?ID=475
It can be particularly
disruptive to businesses, bombarding them with infected emails and
You can avoid this and other threats by never opening any attachments that you’re not expecting, even if they appear to be from a familiar source. Read more about MyDoom at:
The NEW ASICentral is waiting for you! It's the electronic meeting place
for promotional products professionals. Scan breaking industry news.
Tour the vast array of ASI products and services. Check out member benefits.
Pull up a roster of industry education and events. Contact customer service.
Read ASI publications online. Participate in this week's Quick Poll on
a hot industry issue. Join online discussions at ASIGroups. Research
this year's State of the Industry issue. It's all happening
at ASICentral. Go to www.asicentral.com.
Make it your default page today!
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