|Vol 0251, November 26, 2008|
NEWS : PromoGram
KRASOVEC NAMED TO POLYCONCEPT BOARD
Frank Krasovec has accepted a position on the Polyconcept board of management,
effective January 5, 2004. Headquartered in Paris, France, Polyconcept
is Europe's leading supplier of promotional products and markets over
10,000 products worldwide. Krasovec brings to the board a solid track
record as founding chairman and CEO of Norwood Promotional Products,
which he developed into the leading promotional products company in the
U.S. He left the firm in 2001 to oversee his personal portfolio and manage
Norwood Investments, a private equity partnership. "Polyconcept
is a high quality company, with a superb management team and strong values,
traits that are particularly important to me," Krasovec says. "I'm
delighted to be involved with them." Look for a full report in the
February issue of The Counselor.
“America’s Mayor,” Rudolph Giuliani, inspired a standing-room only crowd of nearly 3,000 at yesterday’s keynote breakfast, kicking off the last day of this year’s wildly successful Orlando ASI Show. Giuliani shared six secrets of successful leadership, relating each to his tenure as the mayor of New York City and his experiences as the voice of calm and reason during September 11, 2001 and the difficult days that followed. First and foremost, he counseled, “You have to have a set of beliefs – particularly in a time of crisis.” He also cited courage, optimism, ethics, relentless preparation and teamwork as integral to those who want to lead – be it in government, business or their private lives. ASI Show attendees left the session raving about Giuliani’s candor, insight and demeanor. Industry education guru Steve Slack called it one of the best presentations he’s ever seen, and he’s seen ‘em all. Slack said Giuliani was by turns inspirational, humorous, motivational and held the audience transfixed.
The second day of exhibits proved to be another winner for suppliers and distributors. Aisles were just as crowded as the first day, as show-goers weaved their way through heavy traffic. Booths were busy too, with people apparently looking to begin their 2004 business year on the right foot. Suppliers ran out of catalogs and samples as the day wore on – a good problem to have. “Yesterday – the first day of the show – was the best day that we’ve had at a show in 25 years,” said Suzanne White of supplier Am Pro (asi/35510), adding that day two was a winner as well. In addition to exhibits, throughout the day attendees were afforded the opportunity rack up CEUs listening to suppliers present ideas on how to sell specific products and programs. At the closing bell, some attendees and exhibitors were still conducting business as the sound of tape guns and fork lifts filled the convention hall.
Literally thousands of Orlando Show attendees wound down after two action-packed
days of seminars, keynoters and exhibits by enjoying free beer, wine,
snacks and a final bit of networking at yesterday’s Closing Celebration
at the Orange County Convention Center. The highlight of the hour-long
event was the ASI Show Passport to Winnings drawing, where attendees
had a chance to win a share of more than $30,000 in prizes ranging from
Apple iPods and trips to future ASI Shows to laptop computers and home
theaters – as well as a shot at the Ultimate Prize: a 2-year lease
of a BMW convertible. Look for a full list of winners – and a complete
Show Report – in the February issue of The Counselor, celebrating
it’s 50th Anniversary this year!
MORE SERVICES OR ANOTHER COMPETITOR? FEDEX BUYS KINKO’S
Uniting two companies that have had past and present relationships with the promotional products industry, FedEx has agreed to buy Kinko’s Inc. for $2.2 billion. FedEx is using Kinko’s 1,200 retail locations to compete with United Parcel Service Inc., which bought Mail Boxes Etc. in 2001. FedEx will set up Kinko’s as shipping centers and possibly drop-off areas. The deal is interesting: While FedEx has an obvious relationship to distributors and suppliers as a shipper, Kinko’s has flirted with the industry more directly – a year ago, it allowed Awards Inc. to set up kiosks at several Kinko’s locations to sell promotional products. That agreement foundered and is now being debated in court. Stay tuned. FedEx has announced it might double the number of Kinko’s stores.
CRDL Inc. (asi/47062), makers of magnetic sculptures, has been sold to Bastian Co. Inc. (asi/38780), which offers keytags and lapel pins. CRDL operations are being moved to Bastian’s Geneva, NY plant, which can take CRDL orders immediately. CRDL’s toll-free number will remain in effect. CRDL owner Louis Gross told PromoGram he and his wife Roberta are retiring.
The Counselor will begin reporting distributor assignments of mid-sized and large companies as “promotional products agencies of record.” If you’re privileged enough to become the exclusive(or near-exclusive) distributor for your client, help us call your achievement to national attention. It’s favorable PR for you and your client, and you’ll help the industry grow another step. Send your info to email@example.com. Include the name/city/state of your client, and a brief description of its business. If the assignment was due to an imaginative presentation, tell us more about it. If it’s for one or more specific marketing missions/goals, that would be useful too.
There’s likely to be more competition among sellers of airline tickets now that the Bush administration has announced it will phase out regulations governing computer reservation systems for airlines, says the Wall Street Journal. It will soon be easier for companies to set up systems to compete with Orbitz, which was founded by several major air carriers. Sites like Travelocity.com will have greater opportunities, and other companies might launch their own ticket-selling schemes. Right now there are four computer-reservation systems operating. These outfits (and others) might be able to use gifts with purchase to keep fliers buying.
All those folks who were scared of SARS last year are now scared of Mad Cow disease, and food-industry types would be smart to launch an aggressive counter-campaign. For example, USA Today quotes a communication specialist suggesting diners be handed a fact sheet if they inquire about meat safety. You could get your clients to use a refrigerator magnet that says, “Safest Beef in the World.” In any case, some unusual groups are already in on the act. People for the Ethical Treatment of Animals (PETA) is scheduled to take over a site named www.beef.com and will stock it with vegetarian information. The group is also starting to use billboards showing a chicken with a machine gun saying, “If the cow doesn’t get you, I might.” Promotional opportunities abound on both sides.
For the second year in a row, ASI distributors are invited to vote for Innovative New Product of the Year. The ballot features images and descriptions of 40 products introduced in 2003. To cast your vote (only one vote per ASI member company), visit www.asicentral.com/spiritawards and click on the link to the Innovative New Product of the Year ballot. The award will be presented at the Las Vegas ASI Show in March.
Luxury hotels are starting to offer more free items so guests won’t blow their stack over $6 bottles of water in the mini-bar, says USA Today. Some hotels are offering free soft drinks and snacks – even lip balm. Around 45 suppliers offer imprinted lip balm, and numerous others offer bottled water. You may also want to include can coolers as a possible part of a package...
COUNSELOR 50TH ANNIVERSARY CELEBRATION SPECIAL GUEST PAT GREEN WINS THIRD GRAMMY NOMINATION – AND MORE CRITICAL ACCLAIM
The last month has been especially exciting for country music star Pat Green. He received his third Grammy nomination for his newest album, “Wave on Wave,” and USA Today ran a half-page feature naming him a breakthrough artist, with the headline, “Let the Good Times, and Vibes, Roll.” Pat Green was also covered recently on Country Music Television, as well as in People and Esquire magazines.
You can see Pat Green perform LIVE at The ASI Dallas Show on January 29. This private concert – exclusively for guests at The ASI Show’s Ultimate Texas Bash – is a special event celebrating The Counselor magazine’s 50th Anniversary. ASI Distributor Members also receive a FREE Hotel Room as part of the anniversary festivities. To register, visit http://www.asishow.com/register/register.htm. Call (800)546-3300 or drop an email to firstname.lastname@example.org for more details.
If you’re not one of the thousands of distributors and suppliers already committed to participate in the best-attended ASI Show of the year — The ASI Show Las Vegas, March 14-16, 2004 — now is the time to make your plans. More than 100 exhibitors have signed up in just the last 10 days, and pre-registration has passed 4,000, with hundreds more distributors registering each week.
One of the most highly anticipated events coming to the Las Vegas ASI Show is The Counselor 50th Anniversary Special Event: “A New Day,” an Entertainment Spectacular with Celine Dion on March 14th. There are less than 200 of the specially discounted tickets available exclusively to ASI members. Reserve your tickets now if you’re interested in attending this special event! Recently added is the V Variety Show on March 15th.
In addition to all of the excitement on the show floor, don’t miss an exclusive chance to see keynote speaker Steve Wynn, the man behind such groundbreaking properties as The Mirage, Treasure Island, and Bellagio. Plus, Michael Gerber, author of the Inc. 500 CEOs’ favorite book, “The E-Myth Revisited,” delivers a special free Education Keynote session –- and there are 100 additional free education and training opportunities!
ASI Distributor Members also receive a FREE Hotel Room. To register,
visit http://www.asishow.com/register/register.htm. Call (800)546-3300
or drop an email to email@example.com for more details. More information
is available for suppliers and distributors at http://www.asishow.com.
When it comes to surveying clients about your products and services,
let them know how seriously you listen to their feedback by taking a
page out of one major metropolitan hotel’s M.O. for dealing with
clients. As part of the short survey instructions, guests are told that
a score of 1 to 7 equals 0 to the hotel. So if visitors find anything
that rates below an 8, they should let someone at the hotel know immediately.
If the hotel spots a rating of seven or lower on a survey, someone will
contact the customer quickly to see what went wrong.
An e-Marketer survey of consumers found that just over half (51%) of participants in email programs say they lose interest in the product/service/topic, partly because 34% of them say that the emails offer no significant value. Help your consumer products clients add value to their email promotion programs by suggesting frequency/reward plans that encourage recipients to visit Web sites, download coupons and make purchases to gain points toward incentive merchandise.
The GloLite is a battery operated, non-refillable flashlight with break away lanyard and on/off switch. It glows over 30 hours; the light-emitting diode never blows out; and it’s child-proof with no chemicals.
To view this and other new and creative products, visit the Product
Central section on ASICentral.com. Or, learn more about this product
now by clicking on the link below: http://www.asicentral.com/asp/protected/apps/newProducts/newproduct_show.asp?ID=469
Recycling of tech products could increase significantly in 2004, reports USA Today. With President Bush recently signing two tech-related laws – one including an additional tax break for businesses that purchase new equipment; another outlining electronics disposal procedures – companies could find themselves with a stockpile of recently replaced equipment to discard. Add an estimated 500 million computers that will have become obsolete between 1997-2007, and we’re talking about a lot of tech trash. Some companies, like Dell, already have systems in place to help consumers and businesses responsibly dispose of used electronics. Expect more electronic-recycling businesses to pop up and existing ones to step up advertising to deal with the onslaught. Promotional products – earth-friendly ones, of course – could help introduce new recycling companies to potential clients (or help established ones expand awareness). Read more at www.usatoday.com/tech/news/techpolicy/2003-12-29-recycling-old-gear_x.htm.
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