|Vol 0250, November 26, 2008|
NEWS : PromoGram
NEWTON AND MAXXSTAR FORM STRATEGIC ALLIANCE
Counselor Top 40 distributor Newton Manufacturing Co. (asi/283300) has announced a strategic sales alliance with Maxxstar Marketing Ltd. (asi/264426). Newton and Maxxstar will keep their corporate identities, but by sharing resources and expertise, the merger will help both companies grow, say executives with the two companies.
Identity Now Inc., parent company of the biggest distributor in the industry, American Identity Inc. (asi/120601), has named a new five-member board of directors. The board will be headed by Chairman James Dumler, and also includes Thomas Wheeler, William Redmond Jr., W. Randall Dietrich and James Possehl.
Promotional Products Association International (PPAI) is considering a proposal that would merge the MAS/CAS Alumni Association with the Promotional Products Networking Association (PPNA). The newly merged entity is tentatively being called the Networking and Mentoring Association. The MAS/CAS Alumni Association maintains its own Web presence and has an annual reception at the PPAI Expo in Las Vegas. PPNA grew out of an association called Young Executives of Promotional Products Association (YEPPA) and also holds receptions at PPAI and ASI shows. The merger of the two groups would have to be approved by PPAI’s board of directors.
On December 16, President Bush signed the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act. The new law takes effect on January 1, 2004. The good news for businesses that rely on email as an integral part of their marketing efforts is that, with the exception of criminal prosecutions, the Act pre-empts the growing number of state laws designed to stop spam that would have made compliance particularly complex. The federal law, unlike the now pre-empted California anti-spam act, does not permit consumers to sue spammers and advertisers. Enforcement will primarily be in the hands of the Federal Trade Commission. Under the Act, a violator can receive up to five years in prison and pay civil penalties of up to $11,000 per violation. The Act authorizes State Attorneys General to bring actions on behalf of their residents and obtain up to $250 per violation with a cap of $2 million.
As with most legislation, there’s a period of confusion while everyone, including the regulators responsible for enforcing the CAN-SPAM Act, determines what Congress and the President intended. Nevertheless, if you use email, there are some things you need to know to comply with the new law. Click here for more information.
America is aging, and Baby Boomers are going to be facing a growing list of products too small or too hard to use. The New York Times says some manufacturers are starting to anticipate the need. One Web site, www.seniorshops.com, provides remotes with big lettering and ergonomically sensible tools; there are a lot of similar products in the industry. For example, Testrite Instrument Co. Inc. (asi/90917) offers the same Good Grip kitchen products featured on the Seniorshops site. Keeping up on age-friendly offerings can open an entirely new product category/market involving retirement homes, gated communities and public organizations in “graying” areas.
You may not have noticed in the holiday scramble, but games were very
popular this season, with the trend expected to continue for awhile.
And not just the latest electronic or DVD-based models, but classic,
old-fashioned board games as well. The anniversary edition of Trivial
Pursuit flew off shelves, as did a revamped version of Twister. But even
more traditional games like Parcheesi, Monopoly, backgammon, Clue chess
and checkers (Chinese and standard) have been selling well for the last
few months. Interestingly, your clients can tap into this resurgence
in two ways. First, there are a number of imprintable games such as checkers,
chess, cribbage, etc., available from industry suppliers. Second, if
the game itself can’t be logoed, it can be placed in an imprinted
INDUSTRY'S FIRST NATIONAL SHOW OF THE NEW YEAR STARTS THIS WEEKEND
If you are not already registered, it’s not too late to join the industry for the first national tradeshow of the year! More distributors are registered than ever and the excitement is building for the industry’s fastest-growing show! Distributors may still register on site and suppliers interested in meeting this active group of 4,000+ distributors may still reserve booth space. Visit http://www.asishow.com, call (800)546-3300 or email firstname.lastname@example.org.
Don’t miss this convenient, essential business-building opportunity and the chance to see Bill Cosby AND Rudy Giuliani LIVE! Education Day is Saturday, January 3 and the Exhibit Hall is open on Sunday and Monday, January 4-5. For a complete show schedule, visit http://www.asishow.com/Orlando/OR04ScheduleD.html.
Don’t forget…These additional opportunities to experience The ASI Show are also just around the corner: Dallas – January 28-30 (Exhibits January 29 & 30); Las Vegas – March 14-16 (Exhibits March 15 & 16) and Chicago – July 13-15 (Exhibits July 14 & 15).
Now is the time to share the questions you want addressed at the first “Industry Hotseat“ of the year – presented live in Orlando and covered in The Counselor. Panelists include Norwood, Headwear USA, Shelbyville Pencil, Vernon, and others. So ask what you have REALLY want to know. You can submit your questions now, in advance of the show, for consideration. All questions will be asked anonymously, so don’t hesitate to hit the real, tough issues!
Send your most pressing industry questions to Natalie Townes, Director of Education and Training at email@example.com. If you’re not already registered to attend the kick-off show to start of your New Year of selling, you can still register on site. For details visit http://www.asishow.com, call (800)546-3300 or email firstname.lastname@example.org.
Even though it’s something every good salesperson is loathe to do, if you’re going to have to tell your client “no” to a particular request, double check the situation first – and let the client know you’re doing so. It pays to take the time to dig deeper because: 1) you get another chance to find a way to make it happen, and 2) you’ll make customers feel like you at least want to give them what they’ve requested, even if the answer is still “no.”
According to the Bureau of Labor Statistics, women now represent 50.6% of the 48 million employees in management, professional and related occupations — this is the first time there’s been a slightly greater percentage of women than men. And, says outplacement firm Challenger, Gray & Christmas, this upward trend is expected to continue. “We have moved from a ‘brawn economy’ to a ‘brain economy.’ Even jobs that still require a certain amount of muscle also demand that workers have strong competency in computers, math and science,” says John Challenger.
So how do you motivate this workforce of gender equals? By tailoring promotions with options for men and women. Choose either gender-neutral rewards or offer options that fit any taste or persuasion. Also keep in mind that more women are making the promotional purchasing decisions at your clients’ offices. Gear presentations to appeal to the gender you’ll be pitching.
The time for cold weather is here, so be prepared with a fleece blanket from Professional Towel Mills (asi/79750). Measuring 50 x 70 inches, the fleece comes in seven colors and is great for home use, outdoor events or corporate outings.
To view these blankets and other new and creative products, visit the
Product Central section on ASICentral.com. Or, learn more about this
product now by clicking on the link below: http://www.asicentral.com/asp/protected/apps/newProducts/newproduct_show.asp?ID=450
A new version of the Sober mass-mailing worm was recently discovered. It’s received as an attachment to an email written in English or German and, when executed, will cause a fake error message to appear. The subject lines and attachment names will vary, but some will appear to be official warnings against file sharing or illegal file downloads. You can avoid this and other viruses by never opening attachments that you’re not expecting, even when an email appears to be from a reliable or familiar source.
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