|Vol 0248, November 26, 2008|
NEWS : PromoGram
PICKARD LEAVES NATIONAL PEN
Paul Pickard has resigned his position as chief operating officer of Top 40 distributor National Pen (asi/281040), effective immediately. "While the company has experienced dramatic growth in sales and profits in the three years I've been at the helm, it's time for me to take what I've learned and head out on my own," says Pickard. National Pen was one of only four Top 40 distributors that posted double-digit sales increases last year. "I am very pleased with where the company is and where it will go," he adds. "Tom Liguori and I are leaving on very good terms, and I wish him and everyone at National Pen all my best."
Pickard notes that he's currently looking to acquire a "significant player" in the industry and would appreciate hearing from anyone interested in selling. For more details and/or additional information, send an email to: PaulSPickard@aol.com
Having the dubious honor of being the first people charged under Virginia's anti-spam law, Jeremy Jaynes and Richard Rutowski, two North Carolina men, have each been hit with four felony counts of using fraudulent means to transmit unsolicited bulk email. Jaynes, under the name Gaven Stubberfield, allegedly sent out "hundreds of thousands" of spam messages. In addition to pornography, the messages touted investment opportunities, computer software and more. If convicted, the two could face up to 20 years. The message here? Whatever you're trying to sell, if you or a client use "blanket" emails to market, please make sure you're aware of local laws, which, incidentally, may soon be trumped by federal anti-spam legislation that President Bush is expected to sign any day now.
Rawlings Sports Accessories (asi/80749) debuts its new line for 2004
today in New Orleans at the Baseball Winter Meeting, followed by major
promotional products, premium and incentive shows early next year. Under
the banner of "It's a Whole New Game," the new product line
features baseball-themed leather and crystal promotional and retail items
aimed at the corporate market. "The spirit of America's national
pastime resonates throughout the corporate culture," notes Mitch
Friedman, managing director of the new Premium Products Line. "Each
product featured in our 2004 Lineup has been crafted to recognize or
recollect great moments in the history of the game and to have co-branders
understand the value and magic of baseball associations in their business
arenas. Even our catalog has been designed in a Baseball Card Pack format
to pay homage to baseball." Obviously, it's not too early to start
planning some baseball-themed promotions.
IMC ANNOUNCES EXCLUSIVE LICENSING AGREEMENT WITH MOMA
If you're not reading ASI Distributor BRIEFINGS regularly, don't miss the latest issue posted last week. You'll find free insights and advice that could change how you address mass media advertisers, improve their ROI and give them double value on budgets they share with you.
Not receiving Distributor BRIEFINGS? If you're a bona fide ASI-member distributor, contact editorial director Richard Kern today at: email@example.com
The Chicago Tribune's Kathy Bergen ran a piece on the history and past/current success of supplier R. S. Owens & Co. (asi/75530), in which CEO Scott Siegel explained how he boosted the firm's sales by changing its direction.
Flyin' High Promotions Inc. (asi/195734), or at least its Promotions Depot division, got a brief write-up in Yahoo Finance noting that it produces personalized gift baskets.
Celine Pilote, president of Copilote Inc. (asi/168358), received a Femmes d/Affaires (businesswomen) du Quebec award in the Entrepreneur, Medium-Sized Business" category.
Between 50% and 90% of people who start to order from the Web abandon their efforts before the purchase is completed, says a study by venture capitalist firm Kefta. Two-thirds of these shoppers were serious about making a purchase, but other factors short-circuited the transaction. Online shoppers who dropped out said it was either a bad experience; they were turned off by price (perhaps after seeing shipping and handling charges); weren't conformable about buying online; or needed more information. On the plus side, fewer than 10% bail out prematurely because it's too complicated to order.
With that many people so close to buying, what better time to offer a surprise promotional product? Someone poised to push the button on an online book purchase, for example, might be more inclined to follow through if they're offered a literary calendar free with purchase.
We mistakenly reported, in earlier issues of PromoGram, that Forrester-Smith Inc. (asi/196480), headquartered in Tampa, was one of a growing number of leading distributors holding major sales meetings at ASI Shows in 2004. Company president Wing Hughes confirms that Forrester-Smith will have about 30 sales reps from the Florida area meeting at the Orlando show next month (where it held a major sales meeting last year), but a major national meeting won't take place until January 13, 14 and 15 in Las Vegas.
Showdown Displays (asi/87188) recently appointed John Lundberg VP/sales and marketing.
Hartwell Sports (asi/60135) has named Rick Cesare executive VP/sales.
SanMar (asi/84863) has named Les Pewitt South regional sales manager.
Ennis Business Forms Inc. (asi/52493) has named Steve Reifel GM of its Houston facility.
The Advertising Specialty Institute (asi/33020) has named Jeff Wolff director of classifying; Christian Brandt director of market & credit; John Bush director of electronic research products; and Rick Angeloni director of creative planning and services.
Promotional Products Association International (PPAI) has announced
structural changes to its headquarters team: The COO will have responsibility
to ensure PPAI operates economically and efficiently, and will directly
oversee the finance/administration and information technology departments.
In addition, Paul Bellantone has been named VP/marketing and business
development, Tina Filipski has been named associate VP for industry relations
and vice president Bren Clevenger-Ori will now oversee awards & recognition.
NEW INFOLINE SERVICE FOR SUPPLIERS
Starting December 10, 2003, ASI InfoLine, the product research service for promotional products distributors, will begin notifying suppliers when their company is referred to a distributor. The team will send an InfoLine Real Time Business Alert each time it refers a supplier's company for a potential sale worth $5,000 or more. In addition, an InfoLine Monthly Referral Report will be sent to all suppliers who are referred by ASI InfoLine at least five times in one month. According to ASI President Timothy M. Andrews, "One of my personal goals is to demonstrate how members' investments with ASI pay off. This exciting new service will let business managers know when ASI InfoLine is directing possible sales to their company. They'll know the specific product requested and the quantity."
This new InfoLine referral service is available to all ASI supplier members. Likewise, InfoLine research services are available to all distributor members, who can submit InfoLine requests via the Internet: http://www.asicentral.com/infoline/request; by email: InfoLine@asicentral.com; through the InfoLine hotline: (800)669-4636; or via fax: (800)676-1094
Get a head start on 2004 sales! Give your clients a first look at the new year's hottest products with Preview. Featuring items from next spring's Media File, the 2004 Preview catalog features hundreds of products, easy-to-use indexes and full-size, full-color presentations.
To order at special discount prices, or to learn more about the benefits
of Preview, click on the link below.
This Friday, December 19, is your last chance to receive discounted tickets to the ASI Show Block Party at the famed Universal Citywalk. Celebrate at popular hot spots like Pat O'Briens and Bob Marley's. You'll also be treated to a great dinner, open bar and live entertainment. Ticket prices go up to $75 after Friday, so reserve yours today!
Not already one of the thousands of pre-registered distributors and suppliers? Friday is also the last day for you to pre-register so that your badge is in the system when you arrive in Orlando. Save time on-site by registering in advance! Register online today at http://www.asishow.com/Orlando/OR04RegisterNowD.html and join the industry for the first and fastest-growing industry trade show!
In just the last two weeks, more than 1,000 new registrations have poured in from distributors. According to Karen DiTomasso, distributor services manager, "Our pre-registration numbers are now over 4,000 distributor personnel, and we look forward to a heavily attended show with exhibitors busy every minute of each show day!" Six of the official ASI Show hotels are sold out, with rooms being added to meet the demand. Suppliers who don't want to miss out on the most exciting show of the New Year may still reserve booth space – a few spots remain. Call (800)546-3300 or download a Space Reservation form online at http://www.asishow.com/pdfs/2004_sra.pdf.
Some clients, no matter how accommodating you try to be, are going to be difficult. The way you react to them, however, can determine if they'll continue to use your services and how much they'll buy.
Keep this in mind when dealing with the following four personality types, and you may salvage a sale and keep the relationship alive and thriving:
One more note: Draw your line in the sand and decide what type of behavior you're willing to deal with from a client – and what you're not – and then stick to it.
The Trade Show Exhibitors Association (TSEA) released its 2004 budget increase projections, based on a survey of 1519 companies. The top five areas in which exhibitors plan to increase spending are:
1. utilities/water – +6.7%
In addition to Promotions being the third highest area of increase, there are slight increases planned specifically for premiums/giveaways (up 0.4%). Talk now with your trade show clients to learn how they'll divvy up their 2004 budgets. Where might you provide support with promotional merchandise, logoed exhibit uniforms, banners, etc.?
To view these gum packs and other new and creative products, visit the
Product Central section on ASICentral.com. Or, learn more about this
product now by clicking on the link below:
Two major companies recently announced plans to offer long distance phone service over the Internet, also known as voice over IP (VoIP), reports USA Today. VoIP, which allows users to connect their phones to broadband Internet modems, avoids the regulations and high fees associated with traditional long distance calls. Cable giant Time Warner will work with Sprint and MCI to provide customers with the lower-cost service, while the nation's largest long-distance carrier, AT&T, will offer VoIP to its broadband subscribers. The announcements could shake up the telecommunications industry, essentially setting up cable companies, traditional phone companies, wireless providers and others to compete to provide callers with reliable and affordable long distance service. Expect the big companies to bundle this service with some of their other offerings, while smaller providers will want to promote themselves as alternative options. Read more at www.usatoday.com/tech/news/techinnovations/2003-12-12-voip-revolution_x.htm.
The NEW ASICentral is waiting for you! It's the electronic meeting place
for promotional products professionals. Scan breaking industry news.
Tour the vast array of ASI products and services. Check out member benefits.
Pull up a roster of industry education and events. Contact customer service.
Read ASI publications online. Participate in this week's Quick Poll on
a hot industry issue. Join online discussions at ASIGroups. Research
this year's State of the Industry issue. It's all happening at ASICentral.
Go to www.asicentral.com. Make it your default page today!
PromoGram is a trademark of the Advertising Specialty Institute. You were sent this newsletter as a benefit of your ASI membership. If you'd like us to send PromoGram FREE to anyone else at your company (or to your off-site sales reps), just send us a list of email addresses and we'll take care of the rest.