|Vol 0247, November 26, 2008|
NEWS : PromoGram
NELSON LEAVES 4IMPRINT
CONSUMER PRODUCT SAFETY COMMISSION RECALLS ON-PACK FLASHLIGHTS
The Consumer Product Safety Commission has ordered the recall of 448,000 flashlights used with an on-pack promotion that was put together by an industry distributor. The flashlights were packed with Aim 'N Flame lighters sold by Scripto. The CPSC acted after two complaints that the batteries in the flashlight caused overheating, creating a possible burn hazard. No injuries were reported. It was not known if the flashlights were sold by an industry supplier, but the country of origin was listed as China. Consumers have been instructed to take the batteries out and throw the flashlights away. The Scripto lighters themselves were determined to be safe.
Private Label Specialties Ltd. (asi/299612) was hit with a severe power outage that knocked out its server around the Thanksgiving holiday. Company president Ray Duhaime asks anyone who sent an email to PLspecialties.com or PartySoda.com on Nov. 26 or Nov. 27 to please resend it.
Several companies in the alcohol industry were sued in the Superior Court of the District of Columbia for allegedly marketing to underage drinkers. Defendants include the makers of Coors, Heineken, Bacardi and other brands. The suit, which seeks class-action status, employs similar tactics to those used in the suits that went after the tobacco industry. Examples of ads that appeal directly to underage consumers include Diageo's spiced-rum brand that uses a character called Captain Morgan and a Coors promotion tied to Scary Movie 3, a PG-13 movie.
The suit serves as a wake-up call to advertisers. Consumer groups and other activists are starting to retaliate against the makers of things like tobacco, alcohol and fast-food. A word to the wise: Make sure any promotions you're involved with are sensitive to these concerns. And look for ways to get on the other side of the issue – promotions that motivate bar-owners to card more customers, for example.
A family Channel article on the kinds of gifts that teachers most appreciate receiving from students turned up an interesting fact: Things educators remember most are personal letters of thanks, food baskets, gift cards and stuff for the classrooms. The gift they least desire is – you may want to sit down – coffee mugs. Teachers say most of them probably accumulate 100 or more by the time they retire, although few of them are likely promotional products.
If teachers are over-mugged, maybe students are a better target. Example: PSU Recycles, an environmental program run by Portland State University, was concerned that students tossed away 1,400 non-recyclable paper coffee cups each day. The solution? Permanent mugs bearing the group's logo are being offered for $5 each. So far, 1,200 have been ordered. The same idea can work for any organization with a recycling program. And think of the incredible PR that can be generated for a corporate sponsor.
The following question was recently posted on ASIGroups:
"Where would I be able to gain insight into how other distributors
commission account managers who are directed to sell to a distributor's
house accounts. Occasionally a house account who essentially re-orders
most of the time has a need that requires a visit from one of our salespeople.
I'm curious if others in the business pay the representative who is
asked to 'take care of business' under the rep's normal commission
structure or, because it's a long-time house account, is the rep paid
a lesser commission?" – Dick Stein, Dick Stein Advertising
K2 Inc., parent firm of Counselor Top 40 supplier Hilton Corporate Casuals (asi/60930), has agreed to purchase Fotoball USA in an all-stock transaction involving an exchange offer of common shares, followed by a merger which will make Fotoball a wholly-owned K2 subsidiary. Fotoball is a $31 million sports and entertainment marketer/manufacturer that deals in licensed and custom promotional products.
The December 3 Detroit Business News featured an article on Counselor Top 40 distributor Beanstalk Group Inc. (asi/155460) that discussed what the firm does, noting that Beanstalk expects to realize $50 million in local sales for 2003 and expects sales to increase 10%-15% in 2004.
Bright Ideas/Broad Ripple (asi/146060) was named Outstanding Small Business at the 2003 Philanthropy Awards held by the Indiana chapter of the Association of Fundraising Professionals.
World Wide Concessions Inc. (asi/363677) has signed a five-year contract with Aramark Inc. to jointly manage food (Aramark) and merchandise (World Wide) concessions at Citizens Bank Park, the new home of the Philadelphia Phillies baseball team. Just FYI, World Wide is owned by Garry Maddox, former Phillies outfielder (and 8-time Gold Glove winner!)
The Richmond Times-Express ran a sizeable article on the business, history and growth of Ukrop's Dress Express (asi/348026) in its December 1 issue.
All recognized ad/promotion media – and the ad agencies that prepare the campaigns – are constantly on the minds of their buyers and clients as account assignments get locked up on the competitive basis of creativity, skill and budgets. All but promotional products. Beginning in January, The Counselor will begin reporting distributor assignments of mid-size and large companies as the "Promotional Products Agency Of Record." If you're privileged enough to become the exclusive (or near-exclusive) distributor for your client, help us call your achievement to national attention. It's favorable PR for you and for your client, and you'll be helping the industry grow another step. Send your info to email@example.com, firstname.lastname@example.org or email@example.com. Include the name and city/state of your client, and a brief description of its business. If the assignment was due to an imaginative presentation, tell us more about it. If it's for one or more specific marketing missions or goals, that info would be useful too.
DRD Specialty Inc. (asi/174064) recently named David Craig president.
ASI (asi/33020) has named Rick Angeloni director of creative planning and services and Deb Crine VP of customer service. In addition, warehouse manager Vince Forcino has retired and Rob Sholette will takeover for him.
Charles River Apparel (asi/44620) has appointed Joanne Lavandar embroidery/screenprint manager.
Broadway Marketing (asi/146280) has named Marek Fitzgerald national sales manager.
R. S. Owens & Co. (asi/75530) has named Bill Soucy materials manager.
Blue Mountain Sportswear (asi/40660) has named Michelle Suter
national sales manager.
2004 PREVIEW CATALOG
Get a head start on 2004 sales! Give your clients a first look at the new year's hottest products with Preview. Featuring items from next spring's Media File, the 2004 Preview catalog features hundreds of products, easy-to-use indexes, and full-size, full-color presentations.
To order at special discount prices or learn more about the benefits
of Preview, click on the link below. http://www.companycatalog.com/ProdDetail.asp?url=asicatalogs&pid=11053
FREE REGISTRATION DEADLINE FOR ASI DALLAS SHOW IS THIS WEEK!
Now is the time to register for the Dallas ASI Show! December 12 is the last day for ASI distributor members to receive FREE registration (including access to exhibits, free education, keynotes, networking events and more). It's also the deadline for discounted tickets – only $35 (regular price $75) – to the Ultimate Texas Bash featuring two-time Grammy nominated country star Pat Green LIVE! Plus, you save up to $50 each on paid seminars when you sign up by December 12!
Register today at http://www.asishow.com. Take advantage of these terrific savings and your free hotel room gift as part of Counselor magazine's 50th Anniversary celebration. For more regarding the free hotel room offer details, visit http://www.asishow.com/Counselor50.
Both Houston's (HPPA) and San Antonio's (CAPPA) regional association
boards unanimously voted to take advantage of co-sponsoring a lounge
at the Dallas ASI Show January 28-30, 2004, as well as encouraging
their members to attend. In addition, the associations will exhibit
at the Dallas ASI Show in order to gain exposure to existing
and prospective members. For more details about the Dallas ASI
Show, including easy online registration, visit http://www.asishow.com/dallas/DA04IndexD.html Or
Consider this when deciding which method of communication to offer clients: A full 80% of businesspeople feel email is more valuable than the phone for business communication, according to a recent study. Not only that, but business-to-business customers have more than warmed up to the idea of buying via the Net. More than 80% of them have experimented with it, and most already make 10% of their business buys online, an eMarketer report says. Even if you can't offer online ordering, you may want to give customers an email address so they can contact you with questions and clarifications. Remember, though, that clients expect emails to be as professional as calls, so keep the tone businesslike.
This year, 4.1 million Americans will turn 21, according to American Demographics magazine. "When it comes to marketing," the publication notes, "never underestimate the power of a free T-shirt to a 21-year-old." The goal, say marketers, is reaching this cohort through its lifestyle. Here's how: At events such as concerts, via the Internet (a Jupiter/Ipsos-NPD survey found that 42% of 18-to-24-year-olds have entered on online sweepstakes and 28% have played an online game) or through wireless-communications promotions (A Telephia/Harris Interactive survey found that 47% subscribe to a wireless service and 44% also get two-way messaging).
easy and safe. Send a clear-cut message with this handy coupon cutter
from Custom Printing II LTD (asi/47971). This tool is a great
way to get your name across while saving lots of money. The small blade
can also be used to trim pictures, cut paper, open CDs or open snack
Declaring the technology "the next big thing in restaurants," Denny's has announced it will be adding wireless access to its locations, reports the New York Times. It will start out by installing Wi-Fi hotspots in 40 of its franchises, adding more over the next year. The announcement follows one from McDonald's a few months ago suggesting that Wi-Fi demand has moved beyond coffeehouses and Internet cafes in large metro areas. If other local or national chains of restaurants follow their lead, they'll all need to advertise the benefit to potential clients. Think targeted mailings to local residents, logoed products in highway tourist centers, partnerships with hotels or tourist attractions and more.
The NEW ASICentral is waiting for you! It's the electronic meeting
place for promotional products professionals. Scan breaking industry
news. Tour the vast array of ASI products and services. Check out member
benefits. Pull up a roster of industry education and events. Contact
customer service. Read ASI publications online. Participate in this
week's Quick Poll on a hot industry issue. Join online discussions
at ASIGroups. Research this year's State of the Industry issue. It's
all happening at ASICentral. Go to www.asicentral.com.
Make it your default page today!
PromoGram is a trademark of the Advertising Specialty Institute. You were sent this newsletter as a benefit of your ASI membership. If you'd like us to send PromoGram FREE to anyone else at your company (or to your off-site sales reps), just send us a list of email addresses and we'll take care of the rest.