|Vol 0246, November 26, 2008|
NEWS : PromoGram
SPIKE TRADES PUBLISHING REINS FOR ADVISORY ROLE
Marvin Spike, vice chairman and former president of ASI (asi/33020) will relinquish management of ASI's magazines and newsletters at the end of the year. With ASI for 38 years, Spike will continue as vice chairman/publishing advisor and serve as a special consultant to ASI chairman Norman Cohn and ASI president Tim Andrews. He'll also function as a goodwill ambassador for ASI and the industry.
In an announcement to all ASI staff last week, Spike noted that the changes he had made five years ago when he stepped down as president and assumed day-to-day management of The Counselor, Advantages, IMPRINT and ASI print/online newsletters on a three-day, 40-week basis suited him and ASI well. "But," he added, "on the occasion of my 65th birthday, I've realized that despite my pride in the skills, insight and passion that have made us industry leaders and a contributing factor to industry recognition and success for so long, my part-time presence in the publications office is no longer adequate to keep up with the changing times and industry growth that has made that responsibility far more demanding. Just as my opportunity to bring new thinking to ASI and the marketplace 38 years ago made a difference, it's time to give new thinkers of today and tomorrow their chance to influence the future."
ASI president Tim Andrews is launching a search for a new publisher to work with himself and Editorial Director Richard Kern to make the transition as quickly and seamlessly as possible. Andrews and ASI chairman Norman Cohn plan to rely on Spike for an already growing list of special projects and initiatives, as well as his insights to help guide ASI policy and direction. "If anything," says Andrews, "the combination of Marvin part-time and an incoming publisher full-time will enable us to energize several initiatives and activities that have been waiting in the wings." Cohn adds, "I'm delighted that Marvin, even with Medicare card in hand, has elected to continue his career with ASI and our family."
Congress will probably pass a federal anti-spam bill this week. In an email to members of sister organization, the Incentive Marketing Association, George Delta of the Incentive Federation said that the bill had the advantage of overruling state spam laws that are currently viewed as too strict, particularly California's. The federal bill would prohibit companies that send mass emails from disguising their identities and would lay plans for a "do-not-email" registry. In a concession to the advertising industry, the bills would not force emailers to use an ADV prefix on their emails and would not let individuals sue spammers.
Has your company been successful this year at creating client- or self-promotion campaigns? Designing a showroom? Developing a new Web site? Running a multi-generation family business? Growing the business? If you've made great strides in any of these areas, you may be a top contender for a 2004 ASI Spirit Award. There are a number of recognition opportunities for both distributors and suppliers. To find out more about the program and download 2004 nomination forms, visit www.asicentral.com/spiritawards.
Distributors, the ASI Awards Committee is inviting you to select the Supplier who provides the best customer service. To review the list of Customer Service Award Finalists and cast your vote, visit www.asicentral.com/spiritawards. The process is similar to the Distributors' Choice Awards program. Using the ASI Supplier Performance Ratings data, Finalists were identified based on meeting certain criteria. Remember: only one vote per distributorship. If you have questions, contact Kathleen Ginty, ASI Marketing Coordinator, at 800-546-7489 or firstname.lastname@example.org.
Internet ad revenue increased almost 14% in the second quarter of 2003 compared to the previous year, says the Interactive Advertising Bureau in New York City, which commissioned a PricewaterhouseCoopers study. The report joins a growing chorus of good news about an ad category that couldn't get arrested a year ago. About $1.7 billion was spent on Web adds over the three-month period. Advertisers now are more likely to pay cash for their ads (as opposed to those dubious swap deals). And advertising linked to keyword searches is ascendant, now constituting almost a third of Internet ad revenue. That's of some interest to promotional products people, since these tailored ads lend themselves to premiums that might reward browsers who click through an ad. The biggest Internet advertisers were computer companies, financial services, media, business services, auto, entertainment, travel and package goods, in that order. Read more at www.iab.net/news/index.asp
Hopefully, most will be striking up a successful New Year for your distributorship. But if some other distributors have their way – and especially if you've left the back door open – one or more of the most loyal sales reps on your team might "take their business elsewhere." When the dust settles, will you have lost them because of unethical and aggressive recruiting, or because you didn't have a plan to keep your salespeople as motivated and loyal as you might have.
Recruiting and pirating is the topic of The Counselor's January 3rd Roundtable Discussion/Debate – 10:00-11:30 – during the ASI Show in Orlando. The panel includes top distributors on both sides of the question, "Is Pirating Salespeople Professional or Profitable?" The roundtable moderator, Marvin Spike, will address the whys and wherefores, the probability and profitability. If you'd like to be part of the limited-seating live audience for this session, please advise us today. There's no charge, but you need to tell us you're coming and include the number of distributor principals and the number of salespeople coming with you. Respond to email@example.com.
Mirror Image Inc. (asi/273699) was awarded a "Best in Show; Textiles" award from the Screenprinting & Graphic Imaging Association International.
Artina Promotional Products (asi/125290) won a 2003 Family Business Award from the Family Business Center of Central Ohio.
Les Dorfman, executive VP of American Intercontinental Trade Group (asi/35530), was installed as an honorary life member of the Specialty Advertising Association of California. He's a past SAAC president.
Noble Logos Inc. (asi/283625) was named 353 on the Inc. 500 list of fastest-growing businesses. It has 509% growth in the last five years.
Have you created a promotion that specifically targets men or specifically targets women? Do you have any advice to share about marketing to one gender or the other? We'd like to hear from you for an upcoming issue of Imprint. Please send your name, company name, contact information and a brief comment about your insights into gender marketing to firstname.lastname@example.org
Custom Impressions Express Pens (asi/47935) has entered into a partnership agreement with Polyconcept, Europe's largest promotional product supplier, to introduce a selection of promotional watches to the U.S. market. The line, Express Time Source, will initially feature over 100 models. Polyconcept will manufacture/decorate the watches in its factory in southern China. Normal production times will apply and orders will be shipped 2-day air from China directly to the distributor or end-buyer. Customer service and sales activities will operate Custom's facility in Austin, TX.
McDonald's Corp. has announced plans to license its logo and brand name to companies developing clothes, interactive videos, books and retail toys. While McDonald's has dabbled in these areas before (and has, of course, filled many a toy box with Happy Meal gifts), this marks a major move to use its brand name to prosper in other markets. Even if you don't have the McDonald's account, you should be happy when a company is affixing its logo to products, retail or not. Much of the effect of McDonald's effort will be promotional after all. And you should be looking for other companies that might want to go this route.
A recent study conducted by Equation Research concluded that Advantages magazine is the #1 sales publication among distributors and salespeople. Equation Research is an independent marketing research firm that specializes in publishing. Some key findings of the study include:
A summary of the study is available by sending a request to Advantages@asicentral.com.
When a client complains, avoid wasting time explaining why the problem
happened – it's irrelevant at that point and won't serve any purpose
other than making you look like you're trying to cover your butt.
Another suggestion: When mistakes happen, put the clients' names and the corresponding mistake on a "hospital board." The next three times you have contact with the clients, do something extra for them (some additional overruns, a free spec sample, etc.) and put a check next to their names. When a client gets three checks, deem him "healthy" and take his name down.
A report from the Center for Media Research says preliminary estimates from the Newspaper Association of America places ad spending for the first nine months of 2003 at $31.8 billion, up 1.6% over last year. Leading the increases for third quarter were national ad placements, representing an 8.2% increase to $1.9 billion during July through September. This comes on the heels of Nielson Monitor-Plus's report that ad spending across media-print and electronic-showed the strongest gains in third quarter throughout the year: a 5.7% increase.
How are such advertising trends and forecasts in other media been affecting promotional products distributors' outlook for 2004? Read The Counselor's December issue for industry leaders' 2003 experiences, predictions and 2004 plans.
the holiday cheer and spread your message at the same time with attractive
pewter ornaments from Faro USA (asi/53697). They can be customized by
shape, and your message can be imprinted or cast on both sides.
A recent study by Maritz Loyalty Marketing found that spam does more than clutter your in-box, it negatively affects Web-based loyalty programs as well. According to the report, consumers would prefer to redeem their rewards online but are hesitant to give out their email addresses to legitimate businesses for fear of receiving more spam. Consequently, marketers are trying to overcome this reluctance by offering participants additional rewards for providing their email addresses. Promotional items such as logoed pens, mousepads, mugs, T-shirts, caps, etc. could work well as an incentive.
The NEW ASICentral is waiting for you! It's the electronic meeting place
for promotional products professionals. Scan breaking industry news.
Tour the vast array of ASI products and services. Check out member benefits.
Pull up a roster of industry education and events. Contact customer service.
Read ASI publications online. Participate in this week's Quick Poll on
a hot industry issue. Join online discussions at ASIGroups. Research
this year's State of the Industry issue. It's all happening at ASICentral.
Go to www.asicentral.com. Make
it your default page today!
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