|Vol 0243, November 26, 2008|
NEWS : PromoGram
THE CALIFORNIA FIRES � ONE SUPPLIER'S HARROWING TALE
The wildfires that ravaged Southern California in recent weeks had at least one industry firm in crisis mode, scrambling to save precious computer files, records and hardware. At one point, the fires were only blocks away from the factory, and owners had to talk their way through police barricades to rescue critical equipment. The good news is that things are now under control, and the company has experienced no perceptible interruption in service � although this often required donning respirators and working in smoky conditions. Who is this plucky and resourceful supplier and what did company execs learn from the experience? Check out this cautionary tale in the next issue of The Counselor, the industry's premier news magazine.
When PromoGram editors recently heard that Top 40 distributor Tic Toc Marketplace (asi/344539) had terminated 25% of its workforce, we called COO Steven Haynes, who notes the firm had indeed made some cuts. "We've laid off four of our 20 employees," he says, "but only because, due to some restructuring, we've phased out their positions due to automation or changing corporate directions." Haynes stresses that the same restructuring has created other job opportunities, and as a result, Tic Toc is presently hiring for those positions.
It's the smallest of the shows put on by the Präsent Service Institut (PSI), but it might be the most interesting. PSI Warsaw will take place Feb. 18-20 at the Palace of Culture and Science. This will be the sophomore year for the Poland Show. Exhibitors have to be PSI members, but visitors don't. As long as they can prove they're a distributor, supplier or full-service partner with a promotional products firm, they can get in. This approach has been taken because the industry in Europe is still evolving, and suppliers, distributors and other players are still learning their roles, says Sabine Geldermann, PSI's director. "Poland has been chosen as the bridge between Eastern and Western Europe," she notes. Check it out at www.psi-warsaw.com.
Dan Krassenstein, co-owner of supplier BAS (asi/37685), recently ran in the New York City Marathon, finishing at four hours, 16 minutes, 21 seconds. He was hoping to finish in under four hours, but 4:16:21 ain't bad. Even more impressive: As a result of pledges, Krassenstein's long-distance jog raised over $11,000 for the Scholarship Fund for Ethiopian Jews – at least $1,000 over the initial goal. The SFEJ helps cover college expenses for Ethiopian-Israeli Jews. Those wishing to contribute should send donations to SFEJ, 2562 W. Saratoga Drive, Cooper City, FL 33026 or visit www.sfej.org. Krassenstein adds that he got a third reward for running – a souvenir T-shirt from UPS, one of the event's sponsors.
Economy Advertising Co., which consists of distributor Bankers Advertising Co. (asi/131650) and supplier Tru Art Advertising Calendars (asi/92255), has named B. Kent Swain president/CEO. He was formerly executive VP/CFO and succeeds Willis Bywater, who has become chairman. Swain has been with the firm since 1986. In addition to this promotion, David Bywater has been named executive VP and Cordell Cremers was appointed CFO/treasurer.
Have you created a promotion that specifically targets men or specifically targets women? Do you have any advice to share about marketing to one gender or the other? We'd like to hear from you for an upcoming issue of Imprint. Please send your name, company name, contact information and a brief comment about your insights into gender marketing to firstname.lastname@example.org
Newton Manufacturing Co. (asi/283300) has named Kevin Peska VP of sales.
Terry Dodd, MAS, a multi-line rep, will retire from the industry effective December 31.
Bullet Line Inc. (asi/42424) has named Ruch Harbert its sales rep for the Northeast.
JH Concepts (asi/232443) has become part of Intermark (asi/231137).
Selco Custom Time Corp. (asi/86230) has named Ron Lohr regional sales manager.
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If you're trying to convince clients that reward and recognition programs
targeting employees are just as important as those targeting customers,
consider this: Only 30% of U.S. employees are truly loyal to their
employers, according to a recent survey. The remainder are either at
high risk of leaving within the next two years (thereby draining the
company's resources to cover the high cost of turnover) or think of
themselves as "trapped" in their current jobs.
Just as a number of American companies have begun sprucing up their dress codes, businesses abroad are starting to dress down. According to the Herman Trend Alert, "Casual dress is going global. Notably, European sectors known for their adherence to formality and protocol are discovering measurable benefits to relaxing their dress codes." A United Kingdom survey by Bank of Scotland reveals that one-third of small businesses believe casual attire boosts productivity. Twenty percent of U.K. manufacturing firms and 27% of service companies now have casual dress policies.
your client's marketing message and logo on this hammock, and while
they rest your message keeps working. It's available in green or black
and includes a carrying bag.
As computer components become smaller, faster and less expensive, manufacturers are discovering a need to find new ways to distinguish their products from the competition. One noticeable method is to give their products distinctive designs, following the example of companies like Apple and Sony, reports SiliconValley.com. As one executive explains it, "Technology is just like clothing and automobiles. As the rate of technological change levels off, design becomes even more important." Consequently, look for more high-tech clients to build a stronger sense of style into their branding efforts. Whether they're going for sleek and silver, colorful and funky, or anything in between, you'll find well-designed industry products to complement and convey their messages. Read more at www.siliconvalley.com/mld/siliconvalley/7171782.htm and keep an eye out for our annual "Cutting-Edge Design" feature in The Counselor in 2004.
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