|Vol 0242, November 26, 2008|
NEWS : PromoGram
PUTS DUNBROOKE BACK IN THE PINK
Seating is LIMITED for this head-to-head
roundtable debate Saturday January 3 at 10:30 a.m. during the ORLANDO ASI
SHOW!. Time will be set aside for audience questions. Contact us
today to reserve your seat(s). Respond to firstname.lastname@example.org.
More than 10 top distributors have confirmed
they'll be moving their sales and other major meetings to the ASI
Shows! in 2004, continuing the trend of companies recognizing the ASI
Shows! as the industry's leading events. These companies include
Proforma, Vernon, Forrester Smith, Geiger, AIA, American Solutions
for Business, Global Source Link, Business Partners, CYRK, Williams
and Associates and numerous others.
Have you ever found yourself in the situation
where one of your clients (or prospects) mentions your competition?
If your first instinct is to make a snarky remark, hold your tongue.
Regardless of whether it's true or not, bad-mouthing the competition
makes you seem petty and unprofessional – and your customers
will think so too.
How can you help clients make email promotions more appealing? Add value through incentives or sweepstakes. Slightly more than one-third of respondents to a recent survey by Quris, an e-marketing service firm, said the email offers they receive were of no real value. What would motivate them? Just over 40% found a sweepstakes offer appealing. Just be careful your clients don't email too often. Nearly 50% of survey participants said they'd quit buying from firms that emailed them too often.
for a true stress reliever? Bop-Oh can take a pop, thump or flick and
his bounce-back spring and suction-cup base keeps him coming back for
Think your computer is completely secure?
Guess again. Anti-virus company Trend Micro recently said it detected
more than 20,000 instances of one form of "spyware" in computers around
the world, and research company Aberdeen Group estimates there are
more than 7,000 different spyware programs installed on millions of
computers worldwide. (Spyware is a program that hides on a computer,
tracking Internet-surfing habits, keystrokes or other things and sending
the information back to its sender.) Chances are, if you've ever downloaded
a free game or software that completes forms, speeds downloads, etc.,
your computer could have one of these snooping programs. Spyware can
also be delivered by files on sharing networks (like Kazaa) or in malicious
emails. Visit the following sites to learn if spyware is on your computer
and how you can avoid it:
Q: HAVE YOU USED
IMPRINTED ITEMS TO MEASURE AN AD CAMPAIGN'S SUCCESS?
PromoGram is a trademark of the Advertising Specialty Institute. You were sent this newsletter as a benefit of your ASI membership. If you'd like us to send PromoGram FREE to anyone else at your company (or to your off-site sales reps), just send us a list of email addresses and we'll take care of the rest.