Marketers who use Twitter’s TweetDeck should be on the lookout for a possible new premium paid offering geared especially toward professionals. Twitter has been conducting a survey about – and showing a mock-up of – the potential new TweetDeck platform. The paid subscription TweetDeck could provide valuable viewing, posting and signaling tools like alerts, trends and activity analysis, advanced analytics and composing and posting mechanisms – all in a single customizable dashboard. Aimed at marketers, journalists and others in the Twitter community who want to discover what is happening in the world quicker, the paid TweetDeck could make it easier to keep up with multiple interests, grow an audience and see more content and information in real time, according to Twitter.
Initially, Twitter didn’t announce that it was exploring doing something new with TweetDeck, but after images of the survey posted to Twitter (where else?) generated buzz, the social media platform confirmed to The Verge that it was investigating the possibility of launching a premium version. “We’re conducting this survey to assess the interest in a new, more enhanced version of TweetDeck,” a spokeswoman told The Verge. “We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we're exploring several ways to make TweetDeck even more valuable for professionals.”
Last week, Marketing Land reported that features of a paid TweetDeck could include a bookmarking function, a mobile version, the option to import user lists, priority customer support and a LinkedIn-like ability to view who looked at your profile or unfollowed you. Nonetheless, Twitter appears to be in the preliminary stages of the premium TweetDeck development. It’s unclear when – or even if – the offering would go live.
Still, it would make sense that Twitter is keen to generate a new revenue stream following a fourth quarter in 2016 in which its advertising revenue declined slightly. That downward trend could continue, with research firm eMarketer predicting that Twitter’s advertising revenue will drop in 2017.