After a heated back-and-forth battle, SnugZ/USA Inc. (asi/88060) has won the inaugural Best Marketing Video contest as part of Counselor’s upcoming Promotional Campaign Awards. The Utah supplier’s “Zip-it (Next Day Ship)” ran neck-and-neck with Outstanding Branding’s (asi/288519) "We Will Rock You,” ultimately winning the vote 49% to 45.4%.
SnugZ/USA’s video featured a parody of ’80’s band Devo’s “Whip It” while extolling the company’s next-day shipping service.
“We’re popped. The whole company is excited,” said Jeff Anderton, senior content strategist at SnugZ/USA Inc. “It was really great seeing everybody vote and recruiting their friends to vote as well,” added Chris Duncan, senior graphic designer at SnugZ/USA Inc.
SnugZ/USA was one of six finalists representing a mix of product videos and company branding video campaigns. Other finalists included “ApPeel Journals!” by The Magnet Group (asi/68507), “Neon” by Hit Promotional Products (asi/61125), “MopToppers in the Real World” by Prime Line (asi/79530) and “SP XIX: Return of the Seth” by Sonic Promos (asi/329865).
All the videos can be viewed below. SnugZ/USA and other winners from the Promotional Campaign Awards will be featured in the August issue of Counselor.
Video #1: "ApPeel Journals!"
Company: Castelli Div of The Magnet Group asi/44305
Video #2: "Neon"
Company: Hit Promotional Products asi/61125
Video #3: "We Will Rock You - Queen - Parody"
Company: Outstanding Branding asi/288519
Video #4: "MopToppers in the Real World"
Company: Prime Line asi/79530
Video #5: "Zip-it (Next Day Ship)"
Company: SnugZ/USA Inc. asi/88060
Video #6: "SP XIX: Return of the Seth - Director's Cut"
Company: Sonic Promos asi/329865