Meet 350+ Suppliers. Find New Products. Source Inventory. All at ASI Show Chicago, July 23-25.   Register Now.

News

Proforma Reaches First $5 Million Billing Day

Proforma (asi/300094) announced it achieved $5 million in billing on June 2, the first time it reached this sales mark in one business day. The company closed out the month with sales above $40 million, a monthly sales number it has reached four times prior.

“We are thrilled about this milestone sales achievement,” said founder Greg Muzzillo in a statement. “We are seeing the evidence of our owners winning more major accounts and strategically partnering with our supplier partners to provide more comprehensive marketing solutions and earning more of their clients’ marketing budgets. Our positioning as full-service marketing providers is proving to be beneficial for our customers, as well as profitable for our owners. We are proud of the innovation and hard work of all our owners, supplier partners and support team members and their efforts to drive our mission forward.”

On June 2, over 10 owners reported sales exceeding $100,000, which successfully pushed sales past the average $2.2 million end-of-month billings. Two owners also reported monthly sales of more than $3 million. In April, Proforma inducted 32 owners into its Million and Multi-Million Dollar Clubs during its Million Dollar Club celebration trip to Florida.

Counselor ranks Proforma as the third largest distributor in the industry, with reported 2014 sales of $373.4 million.