As first reported in a Breaking News Alert on Friday, Top 40 supplier Hit Promotional Products (asi/61125) has acquired supplier firm Admints & Zagabor (asi/31516). Financial terms of the deal were not released, but the companies said that each will continue to operate independently.
“We are thrilled to have Brett Hersh, Stephen Weissman and the entire Admints team as a part of Hit Promotional Products,” said C.J. Schmidt, president of Hit. “The Admints & Zagabor product offering helps us become an even more diverse line than we already are by adding an element we have been lacking, which is a presence in the fourth-quarter gift season. In addition, the endless possibilities we now have in the ever-evolving special packaging side of our business is very intriguing. More important than the products themselves are the two guys behind the products. We are adding two members to our team that have the same tenacity, determination and creativity we exude at Hit, and that will have a significant impact on our entire organization.”
For Admints, a Counselor Best Places to Work company, the deal represents a coming together with one of the largest suppliers in the industry. “We started Admints & Zagabor 15 years ago and one of the keys to our success in the industry is our philosophy of how we service our distributor customers,” said Brett Hersh, president of Admints & Zagabor. “Hit Promotional Products shares that same philosophy and we could not have found a better partner. What the Schmidt family has accomplished along with the hard working team of Hit employees is record setting in any industry and we are very proud to be a part of their organization. Admints & Zagabor is most excited about what the future holds for our combined company efforts. One thing for sure is that our distributor partners will reap the benefits of this transaction for many years to come.”
The addition of Admints continues a period of rapid growth over the past five years for Hit, as the company has increased its revenues by 150% over that time. The supplier’s North American ad specialty sales totaled $270 million in 2014, an increase of 30% over the previous year. The company is now one of the five largest suppliers in the ad specialty industry.