Top 40 supplier Gildan (asi/56842) has announced that Alstyle, the merchandise brand purchased from Ennis Inc. (asi/52493) in 2016, will now be sold through a select number of wholesale companies within the promotional products industry.

Previously a retail product sold only via licensing agreements, Alstyle will now be sold by Top 40 suppliers alphabroder (asi/34063) and S&S Activewear (asi/84358), as well as American T-shirt Company, The Apparel Source, TSF Sportswear (asi/90522). The wholesale distribution partnership begins February 15.

“Gildan purchased Alstyle in 2016 with a strategy to transition and enhance the current business model,” Jeff Cooper, vice president of marketing for Gildan’s Printwear division, told Counselor. “After three years, we determined that there is significant demand across the country and expanding into our distributor network was a natural next step to support our consumers. We see this change as an evolution of the Alstyle business model which will provide access to the Alstyle brand to a larger customer base and improved service levels.”

Gildan also announced that the brand will be consolidating its distribution center into three locations: Eden, NC (full cases only); Los Angeles (full cases only); and Jurupa Valley, CA (full cases and piece picking). The current Jacksonville, FL, and Chicago distribution centers will be consolidated into the Eden, NC facility, but the company will ship from those locations until the end of February.

“We are excited about the newly expanded distribution network and believe this will better serve future growth for you and the Alstyle brand,” Alstyle said in a notice to customers.

With reported 2017 North American promotional product revenue of $540 million, Gildan ranked fourth on Counselor’s latest list of the largest suppliers in the industry.