Supplier firm Justincase (asi/63698), based in Markham, ON, Canada, announced that, subject to court approval, it will acquire the existing promotions inventory of Superex Promotional Products (asi/90231), based in Toronto. Justincase has not acquired the Superex name or trademark, and will have only a limited license to work with Superex’s current inventory in its promotional division.
Financial terms of the deal were not released, but following closure of the transaction, Janet Trachter, formerly vice president of marketing & sales for Superex, will maintain the same position in her role at Justincase. Key individuals from Superex will be joining Justincase as well, Trachter confirmed.
Trachter was honored last year as the Supplier Woman of Distinction by Counselor. After managing sales and marketing for Starline for 18 years, she moved to Superex six years ago. For four of those years, Superex was named a Top 10 Fastest Growing Supplier by Counselor.