Brand Addition Acquires GatewayCDI

As first reported in a Counselor Breaking News alert, Brand Addition, the largest distributor firm in Europe, has acquired GatewayCDI (asi/202515). The St. Louis-based distributor will operate under the Brand Addition name while maintaining its operations and management structure, including the leadership team of Founder and President Chuck Fandos, VP Conrad Franey and senior management. Terms of the acquisition were not disclosed.

“We’re thrilled to join Brand Addition,” said Fandos. “With their support, GatewayCDI will be even better placed to develop our business in the U.S. and offer our clients the benefit of a consistent merchandise strategy into Europe and Asia.”

“Chuck Fandos and Conrad Franey have built a tremendous team that we today welcome into the Brand Addition family,” said Chris Lee, CEO of Brand Addition and Counselor’s 2013 International Person of the Year. “The team at GatewayCDI already delivers amazing products and services in the U.S. and we are excited about bringing our businesses together to offer clients the choice of working with us throughout the U.S., Europe and Asia.”

With the addition of GatewayCDI, Brand Addition will have total sales of about $120 million with 350 employees in 10 offices worldwide. GatewayCDI will change its name to Brand Addition later on this year. Fandos will remain the CEO of Facilis US.