Top 40 supplier BIC Graphic (asi/40480) announced at ASI Orlando this morning a new partnership with Wounded Warrior Project (WWP) that guarantees a minimum donation of $100,000 in 2015. BIC Graphic will make a donation of $50,000 to WWP in January, and the supplier will donate $2 for each order of select BIC Graphic products. There are over 200 items across nearly all product categories eligible for the contribution that will result in additional funds raised for WWP, with an additional minimum commitment of $50,000 over the course of the year.
“Wounded Warrior Project is an admirable organization supporting our injured U.S. service members and their families. BIC Graphic is in the unique position of bringing awareness of this cause to the entire promotional products industry,” said Emmanuel Bruno, vice president and general manager of BIC Graphic North America. “We feel it is our duty to assist both active military and veterans, and hope the industry will support us in this effort.”
WWP is a Jacksonville, FL-based organization that has a vision of fostering the most successful, well-adjusted generation of injured service members in the United States. It provides 20 programs and services structured to engage warriors, nurture their minds and bodies, and encourage their economic empowerment. All programs that the organization provides are free of charge for veterans and their families.
BIC Graphic’s partnership with WWP can be found throughout the supplier’s catalogs and websites. Distributors can find eligible products in the BIC Graphic line by looking for the WWP logo by each item in the company’s catalogs. The BIC partnership with WWP will be supported by a year-long campaign including trade print and online media placements, event sponsorships, social media and promotions.