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S&S Activewear To Operate Under Single Brand

S&S Activewear (asi/84358) announced it will operate under a single brand beginning this spring. In March, the company will officially function under the S&S Activewear name, after previously operating as S&S, Americana Sportswear and Eva Sportswear. The company will also add a fourth warehouse location in the Kansas City, KS area. Currently it operates locations in Bolingbrook, IL, Santa Fe Springs, CA, and Robbinsville, NJ.

“It’s been a very natural transition,” said Margaret Crow, director of marketing. “We began in 2014 by polling customers and mill partners, and the resounding answer was for us to go with the single name of S&S Activewear. We transitioned for a year, and last December, instead of producing three separate catalogs, we released a single catalog for 2016 with all three logos on the front. We’re looking forward to simplified branding in 2016.”

The company will soon launch a single website under the S&S Activewear brand. Visit www.ssactivewear.com for more information.