Top 40 supplier Sweda Co. LLC (asi/90305) has landed an exclusive partnership with Irvine, CA-based 5.11 Tactical to sell its bags, backpacks and rolling duffels in the promotional market. The items will be available to Sweda customers starting Jan. 1.
The 5.11 Tactical brand was developed specifically for the service and law enforcement community, but those same features make 5.11 Tactical’s bags attractive to consumers “who demand high-quality and well-engineered bag products,” Campbell BrownKorbel, marketing & creative manager for Sweda, told Counselor.
Kellie Claudio, senior vice president of sales and marketing at Sweda, said in an official statement: “Our customers have the opportunity to take an extremely technical product to numerous vertical markets like oil and gas, construction, law enforcement, public service and automotive.”
The low-profile Havoc 30 Backpack from 5.11 Tactical is one of the styles that Sweda Co. LLC (asi/90305) will offer to the promotional market beginning Jan. 1.
The partnership will be lucrative for both Sweda and 5.11 Tactical, according to Dean Burchill, a senior account manager at 5.11 Tactical. “5.11 is an excellent alternative to the everyday bags currently in [the promotional] market,” he noted in a press statement.
Sweda is not the only supplier to offer goods from 5.11 Tactical. Midwest Workwear (asi/71127) also sells apparel and some bag styles from 5.11. Sweda’s offering of 5.11 bags will be “significantly broad, both in inventory and commitment,” said BrownKorbel to Counselor. “We can’t wait to offer another fabulous retail brand to the promotional market.”
Sweda is the 19th-largest supplier in the industry, with reported 2015 revenue of $89.8 million.