In the latest edition of ASI’s Strategy Session podcast, Marli and Jeff Thibodeau, owners of Brio Promotions, share strategies for how to build a promotional products and decoration business. Plus, they give listeners advice for helping clients increase their brand awareness. How can a brand remain relevant over time? What can distributors do to ensure their clients create brand loyalty? And, what should be done to survive a brand crisis?

The Thibodeaus share all that and more in this interview. Click here to listen to the podcast or click on the link below.