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Strategy August 20, 2018

Michelob Ultra’s Branded Golf Bag Has Built-In Keg, Music & More

Michelob Ultra is giving away the approximately $1,500 promotional product in the #UltraCaddieContest.

By  Christopher Ruvo

Michelob Ultra is turning every hole on the golf course into the 19th with an ingenious new promotional product that riffs off Rodney’s Dangerfield’s famous bag from the Caddyshack flick.

Unveiled at the recent PGA Championship, Michelob’s bodacious branded golf bag features a 128-ounce refillable keg – plus a branded tap handle and pint glasses. But wait, there’s more! Also part of the sudsy package of joy is a Bose Bluetooth speaker, LED lighting and built-in tablet for streaming media. It has us feeling like:

Inspiration for the logoed masterpiece comes from Rodney Dangerfield’s Caddyshack bag, which had a beer tap and stereo. Alas, Michelob Ultra isn’t mass producing the bag. Rather, the beer brand is giving it away to a lucky fan in the #UltraCaddieContest. The contest, which was open to entries through Aug. 12th, challenged fans to post on various social media outlets about why they deserve the bag, valued at $1,500.

Michelob’s beer-dispensing golf bag with built-in music – the greatest invention, ever?

Not surprisingly, Michelob Ultra got ample social media love. Get after it, Twitter: