CIC Names New SVP of Sales & Marketing

Experienced industry executive Rich Berg has taken over the role at the Top 40 distributor.

Rich Berg is the new Senior Vice President of Sales & Marketing at Top 40 distributor Corporate Imaging Concepts (CIC; asi/168962), the Northbrook, IL-based firm has announced.

Berg joins CIC after a 13-year career at Top 40 distributor Staples Promotional Products (asi/120601), where he served in leadership roles that included, most recently, Area Vice President for the Eastern Region. His past experience also includes sales leadership positions with Sony, Samsung, and American Express. “We feel lucky to have Rich join the executive management Team of CIC,” CEO Bob Herzog said in a statement.

In a podcast interview earlier this year, Herzog told Counselor that CIC’s goal is to become one of the 10 largest distributors in the promotional products industry. The firm anticipates that Berg will play a vital role in in driving the desired growth. “Rich brings a very successful industry track record with him and we expect our sales efforts to go to the next level under his leadership,” Herzog said.

New to Counselor’s Top 40 in 2018, CIC’s ambitious sales expansion plans include both organic growth and growth through strategic acquisitions, such as the acquiring of eCompany Store that occurred this spring. “I’m excited to join CIC and to contribute to the company’s plans to expand its services in order to best support the evolving needs of our customers,” Berg said.

With reported 2017 North American promotional products sales of $44 million, CIC ranked 39th on Counselor’s just-released list of the largest distributors in the industry by revenue. Following the eCompany Store acquisition in April, however, CIC expects to generate $85 million in combined sales in 2018, Herzog has said.