For the first time in three years, the Pantone Color Institute has added new hues to its widely-used color system – with shades of orange set to become the most popular in apparel circles this fall, according to the New Jersey-based firm. Pantone has introduced 210 new colors – including dragon fire, exotic orange, aura orange, and mango mojito – for fashion, home furnishings, and interior design, bringing its total shades to 2,310.
“The colors that are influencing design today have evolved to reflect shifting societal views, new technological innovations and a truly global outlook,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “With the ability to interpret the influence of color on overall consumer psychology, we have enhanced the utility of our Pantone Fashion, Home + Interiors Color System to enable the design community to stay on the cutting edge of selection.”
While orange shades dominated the new listings – which were unveiled at the recent Magic Show in Las Vegas – other colors were prominently represented as well. Some of the early favorites of fashion designers include: pink peacock, love potion, island paradise, blue horizon and zen blue.
Pantone is most well-known for revealing its color of the year each December, which reflects the latest trends on runways and culture. Marsala (2015), radiant orchid (2014), emerald (2013), tangerine tango (2012), and honeysuckle (2011) have been the most recent winners.