We’ve all heard the term SEO or Search Engine Optimization, but do we truly understand the value of it or how to implement it to promote success? If you’re answer is no, don’t fear! We’ve broken it down to the basics for you.
SEO is a method of driving traffic to your website by structuring your site and its content to appear more frequently on search engine results. This is achieved in a number of different ways, from simply using more “hot words” in your copy, to the more complex methods of search engine strategy.
The easiest way to begin improving your SEO is to evaluate the text on your page. Search engines crawl around the internet tracking the use of keywords on billions and billions of websites. That’s why using keywords often and in logical order is crucial to SEO success. Your keywords should be specific to your business. For instance, words like “branded pen,” or “screen-printed t-shirt” are more SEO-friendly than “product” or “promotion.” A good practice is to make a list of words and phrases that are relevant to your business (what would potential customers type into the Google search bar?). Then, intersperse these throughout the text on your website, making sure that they sound natural with the rest of the content.
One of the newest SEO trends targets individuals who are searching for products or services by geographical location. This is particularly useful in an industry that deals with a physical product, since purchasers have to consider the time and money necessary for shipment. Local SEO is a service that lists a company on local map searches to target potential customers searching nearby.
What is the value of all of this? Well, SEO is the best way to reach prospects at the prime time: when they are actively searching for the goods and services you provide. Unfortunately, fully harnessing the power of SEO is a complicated science that requires time – something that most business owners don’t have. That’s why ASI created Traffic Builder™ Plus, a program that combines local SEO with pay-per-click marketing to increase your website traffic. We will list your company in local search directories, place your ad in top positions on Google and analyze the content of your site to be sure it is search engine friendly.
Click here to learn more about how Traffic Builder Plus can work for your website!
Source: Fishkin, Rand. “The Beginners Guide to SEO.” Moz.com. SEOmoz, Inc., 8 January 2015. Web. 14 April 2015.