What's the most popular search engine on the Internet? It's Google, of course. Google alone handles over a billion searches per day. If you want to reach new prospects, you'll want your business' Web site to be at the top of prospective buyers' search engine results. But this takes a little bit of effort. The content and keywords you include on your site will help determine how high your site ranks in a search. Even simple things, like listing where your business is located or swapping one word for another, can help you get to the top.
Here's an ideal way to find new prospects and build a better relationship with the clients you already have: Send out a monthly e-newsletter showcasing hot products, case studies and innovative ideas. An e-newsletter will help you grow your client list and position yourself as the premiere expert in the promotional products world. Plus, you can link it to your Web site so that clients can easily learn more about you and the products you offer. If you have just a few hours a month, this is an inexpensive tool to spread the word about your products and services.
One of the best ways to market to clients these days is via e-mail. You can send them e-mail newsletters, alerts when you have specials on your Web sites, and fresh ideas that will help them with their upcoming promotions. So, how do you build a good e-mail list? The best practice for building your e-mail marketing list is organically. Because of federal legislation, your list should only include business contacts who have given you permission to send them marketing e-mails. To collect such a list, your team should constantly be asking clients and prospects for their e-mail addresses. For example, you'll want to train all customer-facing employees to ask clients who call your company for their e-mail addresses.
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