Newsletter Article

What’s in a Name? Four Reasons to Have a Unique URL

Your ESP Website™ is both your digital business card and online store – an important sales tool where prospects can search your merchandise, order products and make payments. Having a memorable web address that reflects your brand is a logical next step. Here are four reasons why it’s important to have a unique URL:

  1. Polish your reputation. Having your own personalized URL creates a sense of professionalism and trust, appealing to customers and prospects.
  2. Increase brand consistency. Just like your logo, your company name is a part of your identity. Using it in your web address creates a more unified image for your business.
  3. Appear higher in search results. Using your company name as part of your website URL makes your listing appear higher in results across all online search engines.
  4. Give customers what they expect. In today’s technology-driven world, prospects expect the companies they do business with to have websites and unique, easy-to-remember domain names.

If you’d like to secure a unique domain name for your website, you may either manage the process yourself or utilize ASI’s domain purchasing service, which is offered through the website customization team, who can be reached by clicking here or via phone at (800) 546-1350, Option 4.

Hayes, Mark. “Why a Custom Domain is Important for your Ecommerce Storefront.” Shopify.com. Shopify, 2016. Web. 9 June 2016.