Newsletter Article

Your Pay Per Click Primer

The rewards of using pay-per-click (or PPC) advertising for your business are plentiful. Launching a PPC campaign means getting in front of searchers who are looking specifically for what you have to offer -- it could help you to reach an entirely new and much larger audience. And best of all, when done right, PPC drives the most highly qualified leads.

Let's start with the basics. Pay-per-click advertising is an advertising method that's increasing in popularity due to it's proven effectiveness and affordability. As a PPC advertiser, you are only charged when your search engine ad gets clicked on. It's all done through an online bidding system, where advertisers bid on certain keywords that are relevant to their target market, product and service offerings or industry.

The most important step to preparing your business for PPC advertising is to do your homework. Research trending industry keywords and find out what your prospects are searching for. This will help you understand what search terms you should bid on.

Once you know what keywords you want to bid on, you can start setting up your PPC campaign. Your ads will appear at the top and right side of search engine results on Google, Yahoo or Bing. Again, bear in mind that your ads are reaching a highly targeted audience – those people who are searching for your products or services.

Your order volume may increase rapidly after you start using pay-per-click advertising. Stay on top of your business operations – from streamlined orders, to shipment, to inventory management and beyond – or hire a management team to handle delegation. Now that you have acquired new business, you’ll want to keep it.

While business owners can set up and manage their own PPC campaigns, it can be a time consuming and daunting task – especially for those who aren't well-versed in this area. ASI offers Traffic Builder Plus, a service offered to distributors who don't have the time or knowledge to build their own PPC campaigns. We'll do all of the work for you! For more information about the benefits of Traffic Builder Plus, click here.