Technology is consistently one of the hottest markets for buying promotional products. Here are some actionable tips to help you craft the perfect pitch for a prospect in the technology arena:
- Present a variety of products. All too often, distributors assume that technology companies are looking for strictly high-tech promotional products such as USB drives or tablet cases. In reality, most of these companies are looking for products that will complement their brand, not define it. Try pitching a variety of products at various price points, such as mouse pads or imprinted styluses.
- Keep the end-user in mind. When running a promotion, tech companies are usually targeting a specific demographic such as college students, business professionals or the average consumer. Consider the needs and lifestyle of the end-user audience and allow that to influence which products you present in your pitch. For example, baseball caps and drawstring bags would be ideal for a tech company trying to reach college students.
- Get creative. From product packaging to clever slogans, there are countless ways for you to make your services stand out from your competitors. Consider putting a creative spin on the everyday promotional product to make a lasting impression.
- Create a technology-focused web store. The technology Specialty Shoppe powered by ESP Websites™ comes pre-loaded with products specific to this market. Virtual sample technology allows you to add a client’s logo to all of the products on the store, so that your sales pitch is even more effective. Click here to learn more about investing in a technology Specialty Shoppe.
Dale, Shane. (2015, Nov.1). The Tech Effect. Retrieved from http://www.asicentral.com/magazines/counselor/news/content.