Newsletter Article

ASI Show Orlando Starts the Year Off Right

The 2016 trade show season started with a bang – nearly 6,000 distributors, from 49 states and 18 countries, attended ASI Show® Orlando. Orlando welcomed a record number of distributor companies this year, and 27 promotional products distributors held sales meetings at the show, which was an increase of 8% over last year.

On January 4, visitors were able to attend Education Day, where informative sessions were held on topics such as growing your distributorship, increasing your online influence and authority, and pitching awareness campaigns.

From January 5 – 6, supplier exhibitors displayed their hottest products on the highly-trafficked show floor. Gino Gavoni, of Brand O’Guitar Company (asi/41461), was elated with the distributor attendance. “It had the most traffic out of any other industry event and it has been the most profitable for us,” Gavoni reported.

Host of CNBC’s “The Profit,” Marcus Lemonis, was this year’s keynote speaker and he presented to a packed house. Lemonis spoke mainly about the importance of building honest relationships in business and in sales. After his presentation, he toured the show floor, introducing himself to exhibitors and distributors, answering their questions and posing for photos.

While distributor attendees were able to browse the latest promotional product trends at ASI Show Orlando, they were also provided with valuable networking opportunities. SeaWorld© closed its doors to the public and held an exclusive Gala Celebration strictly for trade show attendees. Additionally, a fashion show sponsored by SanMar© gave distributors a sneak peek of the 2016 trend forecast for decorated apparel.

Overall, ASI Show Orlando was a huge success for both exhibitors and attendees! Shelia Johnshoy, of ePromos (asi/188515), put it perfectly: “The show gave my team members the exposure and education needed to grow their client relationships.”

 

Source: Marie, Dawn. (2016, Jan. 6). Marcus Lemonis Tells ASI Orlando Audience Vulnerability is Key to Success. Retrieved from http://www.asicentral.com/news/press/press-releases/january-2016