Newsletter Article

Dallas Doesn’t Disappoint!

ASI Show® Dallas was a huge success – over 3,000 distributors and 466 suppliers (75 of whom were new) attended. Out of these attendees, 143 are headquartered in the Dallas area, which is the #1 region of the U.S. for the sale of promotional products. In fact, Texas alone represents $2.3 billion in promotional product sales.

Out of the 3,000 attending distributors, 22 hosted meetings at the show. “ASI Show is one mecca place to go to put our distributors in a setting with our preferred suppliers,” said Forrest Fairley, a representative from Safeguard, asi/316203. “The show is just a great networking opportunity for the exchange of ideas.”

On Education Day in Dallas, nine new speakers hosted courses on topics such as mobile branding, digital marketing, apparel decoration, time management and pricing. Perhaps the highlight of the whole event was an interactive presentation by keynote speaker J.R. Martinez, an Army veteran, New York Times best-selling author, actor and winner of Dancing with the Stars. Martinez spoke to a captivated audience about the importance of maintaining a positive attitude in the face of hardship.

For complete coverage of the show, including blogs and videos, visit and


Marie, Dawn. (2016, Feb. 11). ASI Keynote Speaker J.R. Martinez Says ‘You’re Stronger Than You Think’. Retrieved from