Newsletter Article

5 Reasons the Health Care Boom Means More Opportunity

There are dozens of reasons why the health care industry is brimming with opportunity for promotional products distributors; we’ve narrowed it down to five:

  1. Health care is the #2 buyer of promotional products. It accounted for 11.8% of total sales and $2.4 billion in sales in 2014. More importantly, it’s growing at a rapid pace.
  2. The industry is expected to add 5 million jobs by 2022. That’s a lot of employees who will need gifts and incentives, including many products not necessarily tied in to health care, like apparel, drinkware, writing instruments, plaques, trophies and awards.
  3. The nature of the wellness market lends itself to repeat business and referrals. For example: ad specialty ideas that work for hospitals are often picked up by doctors, home care services and other connected businesses. Once you establish a firm footing in this segment, word can spread fast and orders come in frequently.
  4. The Affordable Care Act has greatly expanded the business of health insurers. These are companies now aggressively competing for millions of new customers, and they’re relying on promotional products more than ever to help win them over.
  5. More than 12 million people now receive home care. Baby boomers are aging at increasing rates – by 2030, more than 72 million people will be over the age of 65 –the biggest users of home care services. Promotional products especially useful to the elderly, like pill organizers, magnifiers and keychain lights, will be in high demand.

Because it’s such a hot market with tons of sales potential, ASI® has created an ESP Websites™ Healthcare Specialty Shoppe to assist distributors who want to break into the health care market. You’ll receive a professional-looking web store that comes pre-designed and pre-loaded with health care-related promotional products at various price points. All products are virtual-sample ready, come from 4- and 5-star suppliers and can be ordered in low minimum quantities.

Your Healthcare Specialty Shoppe will include e-Commerce features so you can receive online payments instantly. Start selling into one of the hottest industry markets today! Click here for more information on Specialty Shoppes.