So I'm a little late to this athleisure (read: athletic wear that can be worn away from the gym) craze. But as you'll read in the December issue of Advantages, your clients are clamoring for athletic gear and apparel that will make recipients look like they just came from a workout, even if they actually spent the afternoon sipping lattes at Starbucks. Here are some hot options that cater to the athleisure crowd.
–Melinda Ligos, editor-in-chief Follow me on Twitter: @ASI_melinda
Zip It! The Pitch: After sitting through two years of my oldest daughter's high school volleyball, basketball and lacrosse games, I suddenly realized I was one of the few parents not wearing anything with the school's logo on it. So I went crazy this year and logoed myself up. My favorite item is a zip-up jacket similar to this Under Armour Men's Storm Armour Fleece Marauder Jacket from Ambro Manufacutirng (asi/35201). It comes in six colors and is equally comfy in the gym or on the field. Pricing as low as $74.99 (V). The Bottom Line: An ideal gift for athletes (or anyone who wants to look like an athlete).
Trendy Drinkware The Pitch: Everyone totes sports bottles around now. They're staples as much in the office as they are on the sports fields. I like the purple version of this high-gloss 25-oz. Sport Bottle with Sport Lid from Lanco (asi/66224). It has a large imprint area and is priced as low as $2.85 (R). The Bottom Line: Pitch these for client wellness programs, gym membership incentives, and any other programs that cater to active people.
Cozy & Stylish The Pitch: My 13-year-old asked what she should wear to school the other day. I suggested a nice pair of jeans. She looked at me as if I were from another planet. So yeah, apparently I didn't get the memo that yoga pants and jeggings were the only appropriate pant options for middle school girls. She and her friends would definitely go for this Bella+Canvas Ladies' Cotton Spandex Fitness Pant from Bodek and Rhodes (asi/40788). It is made from a combed cotton/spandex blend and comes in sizes small to 2XL. Prices start at $26.62 (P). The Bottom Line: Great for cheer teams, spirit wear and sports fundraisers.
Carry On The Pitch: Did you know a logoed bag generates the most impressions of any promotional item? That's because people hold on to their favorite promo bags for months, and use them over and over again. This Swoosh Non-Woven Drawstring bag from Crown Products (asi/47700) comes in five vibrant colors with a gray accent color for added contrast. Pricing as low as $1.79 (R) and there are no absolute minimum quantities. The Bottom Line: Perfect for college bookstores, athletic groups and hotel gift shops.
The Joe Show!
Check out the latest episodes of The Joe Show! Product Editor Joe Haley shows off several
items you can suggest for upcoming client promotions! Click here to watch the latest episodes!
Product Editor Joe Haley has several items that will leave your clients all warm and fuzzy. Interested in a personalized fleece blanket? How about a rugged outdoor camp hat? And what exactly is a "black mamba" flashlight?
In this episode of The Joe Show, Product Editor Joe Haley shows off several products to help you build great promotional campaigns for clients. Looking for a unique calendar option for 2016? How about a food gift that customers will appreciate this holiday season?
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