If you're looking for an industry that's trending upward, the automotive sector is clearly one to watch. Last month, the U.S. auto market posted its best October for sales ever, driven largely by double-digit growth at all three Detroit carmakers. As dealerships expand their marketing budgets for end-of-year promotions, it's time for distributors to cash in. Use these products to make your pitch. Good luck!
–Dave Vagnoni, editor Follow me on Twitter: @VagnoniASI
Box It Up The Pitch: Cars today have so many features, trims and options that shoppers can easily get overwhelmed. Help dealers simplify the choices with a full-color digitally printed glove box folder from Admore (asi/32050). It can hold vehicle information, detail dealership incentive programs or break down special financing packages. The folder features a sealed pocket, wallet style flap, and smooth white paper. Order for as low as $1.178 (R). The Bottom Line: A stylish approach to marketing collateral.
Uniform Builder The Pitch: The best dealerships convey a friendly, professional image and salespeople have to look the part. Outfit sales teams with this polyester/cotton crew shirt from Eva Sportswear (asi/52834). It's available in several color schemes and features a concealed, no-scratch, button front placket as well as a utility pocket on the sleeve. Priced as low as $42.48 (P). The Bottom Line: Fashion and comfort for all.
Vinyl In Vogue The Pitch: Perfect for dealership loaner cars, these top-rated, pro-cut vinyl decals from Stouse Inc (asi/89910) make an ideal on-the-road marketing tool. The decals are individually die-cut and then laminated with semi-transparent pre-masking so they can be easily applied. They're available in two sizes and on a variety of colored vinyls. Get them for as low as $0.359 (Q). The Bottom Line: Turn a car into an ad.
Great Gauge The Pitch: Dealerships should never miss a chance to thank their customers. This digital tire pressure gauge from Molenaar LLC (asi/71980) can be part of a customer appreciation package after a sale or a loyalty kit for repeat clients. The product includes a backlit LCD screen, has a wide pressure range and even comes with a battery. The gauge also makes for a clever promotion for repair centers, auto mechanics and tire manufacturers. Get it for as low as $8.65 (R). The Bottom Line: A terrific and practical gift.
The Joe Show!
Check out the latest episodes of The Joe Show! Product Editor Joe Haley shows off several
items you can suggest for upcoming client promotions! Click here to watch the latest episodes!