Being at the recent ASI Power Summit made me realize there are tons of opportunities for sales in the meeting planning space. Think about it. There are so many touch points – from registration, to hotel rooms, to education sessions, to awards dinners – where promotional products can enrich a brand message. Here are a few ideas I've seen work well at events, so get going. Enjoy!
–Dave Vagnoni, editor Follow me on Twitter: @VagnoniASI
Pack & Play The Pitch: First impressions matter and this Kenneth Cole duffel bag from Leed's (asi/66887) exudes class. It makes a great welcome gift at registration and can be filled with other promotional items, like drinkware, sunscreen and apparel. The heavy-duty canvas bag features several roomy compartments, plus oversized zippers and vinyl accents. Priced as low as $114.98 (R). The Bottom Line: Practical and stylish, this bag will be used by conference goers for years to come.
Turkish Luxury The Pitch: Imagine attendees walking into their rooms and seeing this Turkish Signature robe laid out for them. The design and feel are classic: this Towel Specialties' (asi/91605) robe is ultra-plush and stark white with tan-corded piping. It can be decorated with a resort or event logo and arrives in a free protective drawstring travel bag. One size fits most. Order for as low as $71.95 (R). The Bottom Line: This luxury gift has a wow factor that's highly personal, which means it will be remembered.
Cocoa Kick The Pitch: Continue the upscale vibe by offering gourmet dark chocolate bars from Godiva Chocolatier (asi/57612). Organizers can place them on tables in session rooms, giving attendees a new favorite snack as they listen to keynotes and other presentations. Get an order of 48 solid dark bars for as low as $142.08 (S). The Bottom Line: An unexpected pick-me-up that you can provide for a far better price than at retail.
Win-Win The Pitch: Many conferences culminate with an awards banquet, which gives you a final chance to shine in front of your clients. This stunning Metro award from J Charles Crystalworks (asi/62985) is a work of art and is sure to be the talk of the party. Made from optic crystal, it's available with red or blue accents and includes a presentation gift box. Priced as low as $157 (R). The Bottom Line: This truly will raise the bar for recognition items.
The Joe Show!
Check out the latest episodes of The Joe Show! Product Editor Joe Haley shows off several
items you can suggest for upcoming client promotions! Click here to watch the latest episodes!
Interested in bass-enhanced earbuds that will have customers shaking their rumps? An on-the-go charging kit that can power any device? How about Christmas ornaments that are perfect for schools and universities?
Looking for a unique spin on a mobile charger item that campers and travelers are sure to appreciate? How about a fun product for the education sector? Or, a clever drinkware item that will certainly get attention?
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