The Pitch: The holiday season is coming. I know, because I just put the Advantages mid-September "Gift Guide" to bed, as we say in the publishing biz. Read about strange facts I uncovered regarding mistletoe in my editor's letter in that issue. Speaking of mistletoe, everyone's probably going to be doing a lot of smooching during the holidays and Custom HBC Corp. (asi/47934) has something neat (and sweet) to keep puckers perfect: holiday-flavored lip balms (SPF 15) on a printed blister card with holiday-themed backgrounds. Flavors include: Cranberry and pomegranate, pumpkin pie, peppermint and my personal fave, eggnog. Check them out on ESP Online by searching the supplier and "holiday." These would be great holiday gifts for clients of salons, spas, dermatologists and any business that could use a little lip service. Pricing starts at $1.61 (R) for 250. Web address: www.customhbc.com.
The Bottom Line: Lock lips.