write this milestone issue, but I am met here with nothing but my morning coffee and a granola bar. Oh well. Enough wallowing in self-pity. Enjoy this week's ideas. Also, take a look at this video report on Midwest sales, in conjunction with our Regional Sales Report. Send your feedback directly to me at: email@example.com. It may be published in a future issue of Advantages magazine. For free information on products featured in Advantages, click here: www.advantagesinfo.com.
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Have you overcome a big sales challenge? Have you gotten a sale through your savvy use of social media? Closed the big one on the golf course? Persistently pursued that hard-to-reach decision-maker, with great final results? Fulfilled a seemingly impossible order? I want your story for a new section in Advantages magazine, called "How I Did It." Send me an e-mail and I'll be in touch: firstname.lastname@example.org.
In this episode of The Joe Show, Managing Editor Joe Haley shows off some new items and offers promotional ideas for each one. Looking for a unique calendar to sell year-round? How about a highly useful tech accessory perfect for a variety of target audiences? Check out the video.
Click here to watch this new-products episode of The Joe Show.
All Aglow The Pitch: Restaurant sales are expected to increase 4.5% this year (and that's probably just because of my family). Help out with restaurant launches or bar events with new glow straws from Brighter Promotions Inc. (asi/42016). They feature a standard 8-inch single-color glow wand attached to a black straw for a fun accent to any beverage. Think of these also for weddings and other such festivities. Pricing on item GST921 starts at: 200; 45 cents-R. Click here to see an example: http://www.brighterpromotions.com/. The Bottom Line: Light up the night.
Pet Project The Pitch: Did you know 62% of U.S. households include at least one pet (ours has two: Sneakers the cat and Slider the turtle, although I'm hoping Andrew's friend will take Slider when he goes away to college). Lanco Corporation (asi/66224) offers the WoofElope and the MeowElope, silver pouches containing dog biscuits or cat treats. They'd be great for any pet-related promotion and your customers might actually sit up and beg for them. For pricing and other information, click here: http://www.lancopromo.com/. The Bottom Line: Bark up the right tree.
Housing Authority The Pitch: Residential housing construction is expected to increase about 10.4 % per year for the next five years. Gee, I'm full of statistics today, aren't I? (I know you're saying, "Kathy, you're full of something.") What this means is, you should be pitching ideas to your local Realtors, construction companies, and mortgage and insurance brokers. Logo Mats USA (asi/67849) offers the 2' x 3' Waterhog Sculptures welcome mat, made from durable, UV-resistant polypropylene surface material that will not fade from the sun. Rubber reinforced nubs on top of the mat scrape dirt and moisture from shoes and increase performance. Plus, the highly absorbent fabric holds up to 1.5 gallons of water per square yard (hence, the name Waterhog). A custom mold is used to permanently emboss any logo onto the mat. Pricing starts at: 100; $68.52-P. See item #355 here: http://www.logomatsllc.com/. The Bottom Line: Wipe your paws.
Party Starter The Pitch: OK, this is cool. Very cool indeed. It's the Chillaxin' Cooler from Bennington Rhodes Ltd. (asi/39839). The rolling cooler has a foldout seat and holds up to 24 12-oz. cans plus ice. This is perfect for camping or tailgating and would make an excellent incentive gift. Pricing starts at: 24; $64.50-R. Check it out here: http://www.benningtonrhodes.com/. The Bottom Line: Just rolling along.
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