Greetings from ASI Orlando! Today is Education Day, which gives attendees a chance to learn some great strategies for increasing their sales in 2016. Later this afternoon, I’ll be emceeing ASI’s Minute To Win It game – so stop by and say hi. Then, tomorrow morning, Product Editor Joe Haley and I will host the first ever Sell To Win keynote, where we’ll highlight top markets and top products. In the meantime, here are a few promotional items that have recently caught my eye. Enjoy and Happy New Year!
–Dave Vagnoni, editor Follow me on Twitter: @VagnoniASI
Fun With Fido The Pitch: There are more than 70 million dog owners in the U.S. who each annually spend about $1,700 to keep their furry friends happy and healthy. If you’re not tapping into this market, it’s time to get going. This Fetch and Glow ball from Ball Pro (asi/38120) is soft, durable and perfect for both day and nighttime play. If there are any dog parks opening near you, these balls would make terrific giveaways for end-buyers. Order them for as low as $5.99 (R). The Bottom Line: Cash in with this canine toy.
Road Warrior The Pitch: Looking for a top niche market to target? Try the trucking industry. Through the first half of 2015, small-business general freight trucking companies enjoyed, on average, 25% sales growth. Truckers love promo gear and this Viking tumbler from Crown Products (asi/47700) is a must-have for day-long trips. It features a press-in lid that helps keep liquid hot for over four hours or cold for over eight hours. Priced as low as $9.99 (R). The Bottom Line: Will be appreciated over the long haul.
See Clearly The Pitch: Smart distributors have long seen the potential for sales to assisted living centers. Analysts estimate the industry is worth about $300 billion. As these centers vie for residents, useful promotional items can help facilities stand out. Pitch this customized eyeglass repair kit from Essef Distributors Inc (asi/52710). It includes a 20 ml bottle of liquid cleaner with spray nozzle, a screwdriver keychain, and a lens cloth. Get the kit for as low as $1.90 (R). The Bottom Line: Super practical for seniors.
Go Live The Pitch: Guerilla marketing at live events is a big-time trend. A 2015 survey showed 79% of brands are planning to execute more event and experiential marketing programs in the future. This voice-activated LED light bracelet from NeoSources International, Inc. (asi/73514) is definitely worth showing to clients, as it’s great for concerts, street festivals and sporting events.Priced as low as $1.39 (T). The Bottom Line: Will hold great appeal at this price point.
The Joe Show!
Check out the latest episodes of The Joe Show! Product Editor Joe Haley shows off several
items you can suggest for upcoming client promotions! Click here to watch the latest episodes!
Product Editor Joe Haley features a power bank that works as a flashlight in a pinch. In addition, he shows off customized greeting cards that are perfect for acknowledging employees and clients. Plus, Joe examines an excellent workout accessory for today’s connected users.
Product Editor Joe Haley shows off a stylish bag that keeps drinks cool. In addition, he features health journals that would be perfect for clients in the burgeoning wellness market. Plus, he has some snazzy colorful socks that will never fade or run.
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