Now that the Fed has raised interest rates, realtors, home builders and lenders will need more creative ways to appeal to potential customers. Seems to me that distributors have a real opportunity in this space – if they showcase the right ideas and products. Here are a few items that are worth a pitch. Good luck!
–Dave Vagnoni, editor Follow me on Twitter: @VagnoniASI
Promo Puzzles The Pitch: There's the Hudson, the Lincoln, the Brookside – the list goes on and on. Builders today offer so many house models that buyers can easily get confused. That's where this Magic Concepts puzzle from Prime Line (asi/79530) can come in handy. It's customizable so builders can create a different shape for each house style they design. The puzzles make great giveaways that are fun and informational. Priced as low as $3.13 (R). The Bottom Line: A playful but practical idea.
Light It Up The Pitch: One of my closest friends is a realtor who's always looking for a marketing edge over his competitors. He'd love this house keylight from The Magnet Group (asi/68507). It fits easily onto any set of keys and it comes with batteries already included for added convenience. The keylights can also serve as simple, but unique business cards. Grab them for as low as $0.99 (R). The Bottom Line: A colorful item that will get lots of looks.
Super Saver The Pitch: How can lenders score points with clients? By saving them money on their home loans, of course. This metallic piggy bank from Goodview Industries (asi/57705) sends the perfect marketing message to loan shoppers. It features a sizeable imprint area and has a bottom slot so borrowers can easily add up all the money they're saving. Order these piggy banks for as low as $8.60 (R). The Bottom Line: A promotion that lets everyone cash in.
Write Idea The Pitch: Consumers are rightly concerned nowadays about privacy and security, making this pen from DFS (asi/47991) a perfect one to pitch to title companies, notaries and loan officers. It includes specially formulated gel ink that embeds itself to paper fibers to help prevent against check washing and document fraud. The pen can be left with homebuyers at closings as a keepsake. Priced as low as $1.00 (T). The Bottom Line: Offer style and security.
The Joe Show!
Check out the latest episodes of The Joe Show! Product Editor Joe Haley shows off several
items you can suggest for upcoming client promotions! Click here to watch the latest episodes!
In this episode of The Joe Show, Product Editor Joe Haley asks "Are you ready for some football?" with a printed pigskin. In addition, he shows off some plush puppets that are ideal for community events, and light-up glasses that are perfect to ring in the new year.
Product Editor Joe Haley shows off several items to help you build great promotional campaigns for clients. Looking for some unique items to pitch to youth sports leagues? How about clever items for tailgate promotions? Or, some spirit products that are sure to get attention?
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