Hit The Slopes

Skiwear styled apparel was all the rage on the runways during Autumn 2014 Fashion Week, from Louis Vuitton’s men’s lineup (which combined raglan and colorblocking designs worn with shiny specs) to Tommy Hilfiger’s more traditional take featuring parkas paired with hiking boots and ski goggles.

“Skiwear is perfect to promote as resort wear,” says Heather Brunner Kelly, marketing manager for Charles River Apparel (asi/44620). “At winter resorts and ski lodges especially, customers are always looking for outerwear and accessories.” Vintage-style skiwear is very much in vogue, she says, as are bold colors like neons. Also, “Crewneck sweaters with old-school 1970s designs – such as snowflakes, stripes and geometric patterns – are great, as are the sleek, modern-looking ski jackets with leather accents,” she says. “Both function as multiuse pieces that can be worn both on and off the slopes; you won’t look out of place wearing them during the day and then out the same night.”