Add On Sales With Sweaters

Cool temperatures are the ideal occasion to build your sales of promotional sweaters. As an executive gift or uniform, a sweater is a classic way to reinforce a brand or expand a uniform program.

In fact, sweaters play an important role in any uniform program. “Front desk associates at a hotel wear sweaters to change their look from a traditional suit coat to something more contemporary that makes a smart statement while staying within corporate branding,” says Taraynn Lloyd, marketing director for Edwards Garment (asi/51752). “Transit programs have always found value with the addition of a sweater, and now sweaters are found predominantly in hotels/resorts, retail programs, security, banks/credit unions and physician/hospital programs.”

Nathaly Larter, creative manager for Trimark Sportswear Group (asi/92122), explains the broad promotional appeal and ways to embellish: “Sweaters can turn a casual garment into a polished look. Add that unique pop of color under a classic shaded sweater and finish it off with your embroidered logo to create that refined corporate piece or branded uniform combo.” Embroidery is the preferred choice for decorating sweaters. “Tone-on-tone embroidery adds a refined subtle look,” Larter adds, “while a bolder, more vibrant logo with the right pop of color can make any brand stand out.”

Remember, sweaters come in different styles, such as cardigans, vests and jewel neck or V-neck pullovers, in addition to button-up or zipper fronts. Consider fabric type as well, particularly in terms of the recipient’s location and planned use. While heavyweight wool works for the cooler climes of the Northeast, a lightweight cotton/poly knit is more appropriate for the Southeast. If you want gender consistency across a client’s apparel, there are male/female companion styles of sweaters available from numerous industry suppliers.