They say nobody’s perfect – but this decorated polo comes close. We tabbed the new women’s X-Temp polo (43X0) from Hanes Branded Printwear (asi/59528; circle 128 on Free Info Card). The design was created by ASI Editorial Senior Designer Glen Karpowich and embroidered by Black Duck Embroidery and Screen Printing (circle 129 on Free Info Card).
Hanes launched the X-Temp T-shirt last year, and it was such a success that the supplier expanded the line with four additional styles this year, including the women’s polo. “The hand of the X-Temp fabric is incredibly soft,” says Rachel Newman, director of sales and marketing for Hanes Branded Printwear. “So touch brings customers in. But once people wear it, they experience the moisture wicking and the dynamic vapor control designed to adjust to your body temperature for all-day comfort.”
The left-chest logo embroidered by Black Duck is actually larger than the average left chest logo, measuring 3.5” in width and 4” in height and comprising 8,340 stitches. “We increased the size somewhat so that it would photograph well and convey its message at a distance,” says Erich Campbell, who heads embroidery digitizing and design for Black Duck. “If you know that your client’s garments will be viewed at a distance, or that their particular profession or market segment allows for bold decorations, don’t be afraid to break out of the standard sizes or placements.”
Get to Work
Newman recommends using the men’s and women’s X-Temp sportshirts for work uniforms and corporate apparel. “Many jobs require professional attire but at that same time present a physical working environment, such as food service or the hospitality industry,” Newman says. “In addition, these polos are great for corporate events, and golfing and coaches shirts.”
Take the subtle stretch of jersey knit fabrics into account by embroidering open, less dense designs, advises Campbell. “Even something as simple as this logo can be overpowered by using too much density, or ripple and pucker due to both density issues and overly-aggressive stretching during the hooping process. Be gentle with jersey knits and the garment will look better in the end.”