Fresh Breath and Fresh Styles

Stimulating and revitalizing, mint green is making a smash appearance in high-end fashion this summer, from 1960s-style dresses hailing from Peter Pilotto and Ralph Lauren to Carven’s innovative camouflage prints. Mint is a fresh and upbeat hue that looks stunning with neutrals and combines perfectly with other light colors, such as pink and yellow. Pantone’s current trendy rendition of mint, hemlock, offers a sage-y take on this soft yet resplendent hue.

Charlie McGuinness, national sales manager for MV Sport/Weatherproof (asi/68318), labels mint as an ideal warm-weather apparel hue. “Mint green is a soft and soothing yet refreshing color,” he says. “It reminds one of springtime.” He feels mint could definitely benefit from being showcased more often in the promotional arena, even for men. “Mint is very underutilized from an apparel standpoint,” he says, “which is odd, as it’s only subtly feminine and very elegant.”

One of the reasons mint has become so popular recently is because of the season’s heightened focus on pastels. Pastels are wonderful to implement into any promotional program, as they generally lend apparel of all types a certain versatility, softening silhouettes and providing clients and end-users with more garment choices.