Gradient designs have infiltrated not just high fashion by the likes of Emilio Pucci and Fendi, but also sportswear retailers such as Nike and Puma. Creating visual interest and introducing colors in “layers” as they make their way across a garment, gradient patterning is definitely enjoying its heyday.
“Gradient design takes advantage of the modern printing and manufacturing processes that have become available in the last two or three years,” says Jason Neve, art department director for Boardroom Eco Apparel (asi/40705). “Advances in textile manufacturing, digital printing, sublimation printing and color management have made it possible to dye fabrics in any color or pattern in significantly lower batches and at a lower cost.”
“It’s something different from the solids and stripes that have dominated corporate apparel over the years,” says Kevin Giron of Driving Impressions (asi/50864).