one way or another

Whether your clients adore animal prints such as snakeskin or zebra or prefer textile-based prints like tribal designs or polka dots, there will be an endless supply of designs to choose from when it comes to the newest handbag and tote collections.

KayLee Wheeler, product designer at Vitronic Promotional Group (asi/93990), describes prints as being a key fashion trend. "Prints and patterns have exploded on the runway, all the way down to accessories," she says, noting the trend is easily applicable to promotional situations because the latest prints are so visually appealing. "Very detailed prints are great for accents in the promotional industry," she adds. "With retail dictating that prints are necessary in accessories, I think we will start to see more totes with basic all-over prints."


Rugged Comfort


Comfort and durability are essential; this outfit provides plenty of both while endowing the wearer with a dose of urban chic.


Unstructured low-profile cap (311) from Rockland Embroidery (asi/83089; circle 92 on Free Info Card).


Ken printed shirt (12356UE) from Alternative Apparel (asi/34850; circle 93 on Free Info Card).


Flannel-lined pants (100071) from Broberry Mfg. Inc. (asi/42057; circle 94 on Free Info Card).


Hipster Appeal


The baseball tee is a major-league hit in the current fashion arena, as are slimmer trouser silhouettes for men. The messenger bag adds an extra element of style to this youth-inspired ensemble.


Messenger bag (268-4-2226) from Timbuk2 (asi/91272; circle 96 on Free Info Card).


Long-sleeved baseball tee (881) from Tipsy Inc. (asi/91420; circle 95 on Free Info Card).


Five-pocket pants (WP810) from Dickies Occupational Wear (asi/49675; circle 97 on Free Info Card).